An appearance on the SalesFusion blog

I was recently interviewed by SalesFusion for their new “Industry Insight” feature. The results were published today in a blog post titled, “Industry Insights with David Kirkpatrick.” The interview covered my thoughts on marketing automation software and small- to medium-sized businesses (SMBs).

Thanks guys! It was a lot of fun being on the other side of the microphone for a change.

From the second link:

Salesfusion commenced Industry Insights, an interview series with industry analysts and marketing and sales experts. Industry Insights kicks off with an interview with David Kirkpatrick. David Kirkpatrick—award winning journalist, author and marketing expert—is Manager of Editorial Content for MECLABS, parent company of MarketingSherpa and MarketingExperiments.

Hate Facebook Timeline …

… but love Pinterest?

Turn your Facebook page into a Pinterest lookalike.

From the CIO.com link:

Pinterest, the newest social network to take the world by storm, is coming to Facebook in a unique iteration: an app that redesigns your News Feed, Timeline, friend list and multimedia pages to look like Pinterest’s home page.

Pinview’s app is one of Facebook’s newest apps for Timeline, and resides within the Facebook browser. This means that you can toggle between your normal views of Facebook and Pinview’s Pinterest-esque design without having to disable an app or remove an add-on like you might have had to do in the past.

Ten years later …

I don’t really have a lot to offer aside from two blog posts.

First up is a post of mine from MarketingSherpa this Friday. I interviewed a reputation management expert for a how-to consumer marketing article who worked the American Airlines account for a major PR firm that day. He provided an interesting insight into some of the behind the scenes aspects of 9/11.

From the link:

I spent 48 hours doing nothing but monitoring and taking in reports from different people. I didn’t go to bed. I didn’t go home. It was kind of funny because the next day after the first 48 hours was over, I actually had scheduled a meeting with the Interactive Marketing team at AA.com.

I went to that meeting and I hadn’t gone to sleep. They insisted on having the meeting, not because they really wanted to have the meeting, but they knew that I was also in the Corporate Communications side, and that I knew what was going on.

The second is a post on the personal blog from a Sherpa colleague of mine, Brad Bortone, was a NYC resident on that morning. His post covers the first Mets home game after the attacks.

From the link:

For all the good that a night of baseball seemed to be doing, it was clear that the outside world wasn’t going away, no matter how much we wanted it to do just that. Then Mike Piazza stepped up once last time.

In the eighth inning, with the Mets down 2-1, and fan enthusiasm rapidly waning, Piazza hit a defining shot of his career. A fastball by Steve Karsay, left right in Piazza’s wheelhouse, promptly found its way over the center field fence, giving the Mets a 3-2 lead which would hold up till the end.

Piazza tried his damnedest to maintain composure as he rounded the bases, but the fans weren’t as controlled. Despite the thinning attendance, the cheers were as loud as any I’ve experienced in my 31 years. It was as if 41,000 people, after two weeks of holding their breath, finally allowed themselves to exhale.

A message for journalists (and marketers)

The ongoing demise of journalism as a profession in its current form is well-documented. Traditional print outlets are drying up left and right, those still in business are cutting staff, and many online news outlets are mere aggregators and produce little, to no, original content.

What is a j-school grad to do?

One answer is “brand journalism.” Here’s a quick-hit description from a blog post of mine at MarketingSherpa titled, “Content Marketing: Should you lure a journalist over to the ‘dark side?’”:

Defining “brand journalism”

The idea is for companies to hire actual J-school trained journalists and give them free-reign to cover stories that involve topics of interest to the company’s customers and the general space of the business, but not exert any control over the story creation process, and certainly to not require — or even ask — the brand journalist to cover the company’s “story.” The brand journalist is to act as, well, a journalist.

Of course many veterans of copy desks, editorial rooms, city beats and magazine mastheads think of marketing as the “dark side,” and see going to work for a company as joining forces with Darth Vader, the Emperor, and the rest of the gang at the Death Star.

On the other hand, many journalists are in search of work in this tough media economy so there’s a lot of talented people out there to wheezily reach out to with an offer of doing real journalism, just doing it in a different setting.

As you might guess, for brand journalism to work it takes a leap of faith of sorts from two different parties. One, the brand journalist coming from a traditional media background is likely going to be very skeptical of going corporate.

And just as importantly, it requires some deft internal politicking from the marketing department to convince the C-suite one of the best content marketing moves is to hire a journalist and essentially give them total editorial control over what they produce.

Why journalists?

Here is noted marketing author and speaker, David Meerman Scott, on why journalist are best suited for this new marketing role:

I’m convinced that those with the traditional skills of marketing, public relations, advertising, and copywriting are not the right people to create brand journalism content. Instead you need the skills of a journalist.

The idea of hiring journalists is a new one at companies, but I think it is essential for success.

Content marketing is increasingly important across the entire function. It’s not enough to pump out the occasional white paper and carefully hone the corporate message. People are more and more looking to companies for general information about the industry, and for links to outside sources of to that information.

Content marketing, particularly utilizing an independent brand journalist, can provide that credibility for companies, and offer meaningful work for an un- or under-employed journalist.

Curious how the term came about? Here’s Susan Solomon in ClickZ:

Have you heard the buzz about “brand journalism”? The term was coined by McDonald’s chief Global marketing officer, Larry Light. Light recently announced Mickey D’s would no longer pursue a singular brand message. Instead, the global giant will tailor its brand communications to niche markets and adapt them to media in which they appear.

“Identifying one brand position, communicating it in a repetitive manner is old-fashioned, out of date, out of touch,” Light says. “Simplistic marketing is marketing suicide.”

Why brand journalism? Because journalism involves telling many facets of a story to diverse groups of people. Face it, gigantic international conglomerates such as McDonald’s have diverse audiences to reach. That’s why the current campaign, “i’m lovin’ it” lends itself well to diversified marketing. McDonald’s can demonstrate how many different target audiences “love” the product in a variety of ways.

Book recommendation — “The Investment Answer”

If you are investing (and I hope you are), if you are thinking about investing, or if you just think you might start investing sometime in a foggy future, do yourself a huge favor and pick up a copy of “The Investment Answer” by Dan Goldie and Gordon Murray.

It is very short and very sweet. And eye opening in a very good way.

I picked it up months ago and finally read it the other night. Great, great stuff. And full of simple, actionable advice.

History sniffing, one more online privacy issue

I have to admit I had never heard of history sniffing before reading this story. Makes me doubly glad I use Chrome for my browser.

From the link:

The Web surfing history saved in your Web browser can be accessed without your permission. JavaScript code deployed by real websites and online advertising providers use browser vulnerabilities to determine which sites you have and have not visited, according to new research from computer scientists at the University of California, San Diego.

The researchers documented JavaScript code secretly collecting browsing histories of Web users through “history sniffing” and sending that information across the network. While history sniffing and its potential implications for privacy violation have been discussed and demonstrated, the new work provides the first empirical analysis of history sniffing on the real Web.

“Nobody knew if anyone on the Internet was using history sniffing to get at users’ private browsing history. What we were able to show is that the answer is yes,” said UC San Diego computer science professor Hovav Shacham.
The computer scientists from the UC San Diego Jacobs School of Engineering presented this work in October at the 2010 ACM Conference on Computer and Communications Security (CCS 2010) in a paper entitled, “An Empirical Study of Privacy-Violating Information Flows in JavaScript Web Applications”.

History Sniffing

History sniffing takes place without your knowledge or permission and relies on the fact that browsers display links to sites you’ve visited differently than ones you haven’t: by default, visited links are purple, unvisited links blue. History sniffing JavaScript code running on a Web page checks to see if your browser displays links to specific URLs as blue or purple.

History sniffing can be used by website owners to learn which competitor sites visitors have or have not been to. History sniffing can also be deployed by advertising companies looking to build user profiles, or by online criminals collecting information for future phishing attacks. Learning what banking site you visit, for example, suggests which fake banking page to serve up during a phishing attack aimed at collecting your bank account login information.

Holiday air travel food for thought

Not only is the TSA a ridiculous bureaucratic mess that isn’t making anyone any safer at airports or in the skies, plus it’s now turned into an organization demanding organized “legal” molestation. It’s also very possibly damaging your health if you want to avoid the unwanted groping.

From the link:

As millions of U.S. travelers get ready for the busiest flying day of the year, scientists still can’t agree over whether the dose of radiation delivered by so-called backscatter machines is significantly higher than the government says. This is despite months of public debate between the White House, the U.S. Food and Drug Administration, and independent scientists.

Full-body scanners have been installed at many U.S. airports. The machines use either low-energy, millimeter wavelength radiation, which is harmless, or X-rays, which can potentially be hazardous. X-rays can ionize atoms or molecules, which can lead to cancerous changes in cells. Even if the government has significantly underestimated the dose of radiation delivered by an X-ray scanner, it is likely to be relatively small.

And more:

In April, four scientists at the University of California, San Francisco, wrote a public letter to the White House warning that the government may have underestimated the dosage of ionizing radiation delivered to a person’s skin from a backscatter machine by one or two orders of magnitude. The scientists, who have expertise in biochemistry, biophysics, oncology, and X-ray crystallography, pointed out that the government’s estimate was based on radiation exposure for the entire body. During scanning, the majority of radiation will be focused on the surface of the body, meaning a more concentrated dose of radiation is delivered to the skin.

Rare earth mineral news

I’ve blogged about this more than once, but if you need the ultra-quick version — China supplies pretty much the entire world with rare earth minerals, elements that are used to manufacture vital electronics and computing parts, because it’s been doing so very, very cheaply for a long time. Recently the nation has used its rare earth monopoly as an economic bludgeon, most notably against Japan and the United States.

We know the U.S. and Australia, among other countries, have rare earth element resources. Now that we know just how rare earth rich the U.S. is, it’s time to seriously ramp up domestic production and get off the cheap Chinese teat.

From the fourth (and last) link:

Approximately 13 million metric tons of rare earth elements (REE) exist within known deposits in the United States, according to the first-ever nationwide estimate of these elements by the U.S. Geological Survey.

The report describes significant deposits of REE in 14 states, with the largest known REE deposits at Mountain Pass, Calif.; Bokan Mountain, Alaska; and the Bear Lodge Mountains, Wyo. The Mountain Pass mine produced REE until it closed in 2002. Additional states with known REE deposits include Colorado, Florida, Georgia, Idaho, Illinois, Missouri, Nebraska, New Mexico, New York, North Carolina, and South Carolina.

“This is the first detailed assessment of rare earth elements for the entire nation, describing deposits throughout the United States,” commented USGS Director Marcia McNutt, Ph.D. “It will be very important, both to policy-makers and industry, and it reinforces the value of our efforts to maintain accurate, independent information on our nation’s natural resources. Although many of these deposits have yet to be proven, at recent domestic consumption rates of about 10,000 metric tons annually, the US deposits have the potential to meet our needs for years to come.”

REE are a group of 16 metallic elements with similar properties and structures that are essential in the manufacture of a diverse and expanding array of high-technology applications. Despite their name, they are relatively common within the earth’s crust, but because of their geochemical properties, they are not often found in economically exploitable concentrations.

Mobile advertising is about to boom

Ready, or not, here it comes to the tune of an expected one billion-plus buys next year. This Technology Review post on the subject is interesting, but one quote stood out to me:

Can you name some brands whose mobile advertising has been very engaging and useful for the user?

One of my favorite campaigns recently was one that was run by Dunkin’ Donuts, where they were releasing a new iced latte product to the market. When the user went to the screen, the screen frosted over, very much like the frost on the side of a glass for your iced latte, and then with your finger you wiped the frost off the screen.

This was art that was reproducing the experience that people have in the real world, and it brings a real joy to people.

If you can combine the engaging nature of the medium together with that joy, together with the message that ties directly with this product you’re offering, that’s very powerful for the advertiser.

I have the feeling one person’s joy is another person’s total pain-in-the-ass with this campaign.

 

The erosion of personal privacy continues

And a to a very large extent, the violated are willfully doing it to themselves. I really wonder, do most people have no idea what data mining is and what it can do given a substantial amount of personal information? Maybe the boy-wonder CEOs of Google and Facebook are right, and most people just don’t care.

From the link:

In this cell-phone-centric age, your friends might learn that you’ve gone to see a movie when you arrive at the theater and check in on Facebook or Foursquare. But that’s probably too late to function as anything more than a boast. An iPhone app called Blaze Mobile Wallet tells them the instant you book a ticket in advance, giving them time to respond and meet you there.

When users pay for a reservation using the app, which debits funds from a prepaid account, a Facebook post lets friends know all the details: film, theater, and show time. “It makes it more likely that friends will join them at the movie,” says Michelle Fisher, CEO of Blaze Mobile, one of a slew of companies exploring how cell phones that act as wallets can encourage new connections between friends—and between businesses and their customers.

 

A 3D printed car?

Yes.

From the link:

The Urbee — an electric/liquid-fuel hybrid that will get the equivalent of over 200 mpg on the highway and 100 MPG in the city — is the first prototype car ever to have its entire body 3D printed, according to a Stratasys press release.

All exterior components — including the glass panel prototypes — were created using Dimension 3D Printers and Fortus 3D Production Systems, using fused deposition modeling (FDM), an additive rapid prototyping process in which a plastic filament is liquefied and extruded to form layers of a model.

 

Is Apple about to acquire Facebook?

As crazy as it sounds, this is more than simple idle speculation.

From the link:

Last month, Apple CEO Steve Jobs hinted that a big acquisition is in the works—that is, Apple might tap into its $50 billion war chest. I’ve been trying to wrap my mind around $50 billion ever since.

Also from the link; not quite a smoking gun, but it does give you something to think about:

The more intriguing acquisition target is Facebook. Jobs is probably kicking himself for not thinking up social networking. He fancies himself a cultural revolutionist wielding technology, and that’s exactly what Facebook and CEO Mark Zuckerberg have become for this next generation.

Jobs and Zuckerberg had been spotted enjoying a stroll in an obscure park near Palo Alto shortly before Jobs suggested a major acquisition may be in the works. This bit of news, reported by the Los Angeles Times, set off a whirlwind of speculation that Facebook was the target.

Want to know where some of those missing jobs are?

A great place to start looking is corporate balance sheets.

From the link:

US companies are hoarding almost $1 trillion in cash but are unlikely to spend on expanding their business and hiring new employees due to continuing uncertainty about the strength of the economy, Moody’s Investors Service said on Tuesday.

As the economy stabilizes companies are also more likely to spend on share repurchases and mergers and acquisitions, Moody’s (MCO: 26.60 ,-0.54 ,-1.99%) added.

Companies cut costs, reduced investment in plants and equipment and downsized operations in order to boost cash holdings during the recession.

As the corporate bond market reopened many companies also boosted cash levels by selling debt and refinancing near-term debt maturities.

Nonfinancial U.S. companies are sitting on $943 billion of cash and short-term investments, as of mid-year 2010, compared with $775 billion at the end of 2008, Moody’s said.

This would be enough to cover a year’s worth of capital spending and dividends and still have $121 billion left over, it said.

However, “we believe companies are looking for greater certainty about the economy and signs of a permanent increase in sales before they let go of their cash hoards, which they suffered so much to build,” Moody’s said in a report.

“Given low demand and capacity utilization within certain industries, companies are wary of investing their cash in new capacity and adding workers, thereby doing little to abbreviate the jobless recovery,” it added.

 

 

World’s largest solar installation coming to California

Via KurzweilAI.net — That’s some serious solar capacity.

US approves world’s biggest solar energy project in California

October 26, 2010 by Editor

The U.S. Department of Interior approved on Monday a permit for Solar Millennium, LLC to build the largest solar energy project in the world — four  plants at the cost of one billion dollars each — in southern California.

The project is expected to generate up to 1,000 Megawatts of energy, enough electricity to annually power more than 300,000 single-family homes, more than doubling the solar electricity production capacity of the U.S.

Once constructed, the Blythe facility will reduce CO₂ emissions by nearly one million short tons per year, or the equivalent of removing more than 145,000 cars from the road. Additionally, because the facility is “dry-cooled,” it will use 90 percent less water than a traditional “wet-cooled” solar facility of this size. The Blythe facility will also help California take a major step toward achieving its goal of having one third of the state’s power come from renewable sources by the year 2020.

The entire Blythe Solar Power Project will generate a total of more than 7,500 jobs, including 1,000 direct jobs during the construction period, and thousands of additional indirect jobs in the community and throughout the supply chain. When the 1,000 MW facility is fully operational it will create more than 220 permanent jobs.

Adapted from materials provided by Solar Millennium, LLC.

 

 

 

Mobile broadband spectrum about to become scarce

Good thing the FCC is already down the road toward using satellite spectrum for land-based broadband. Right now looks like major spectrum shortages may be close as four years away.

From the second link:

Mobile data traffic in the U.S. will be 35 times higher in 2014 than it was in 2009, leading to a massive wireless spectrum shortage if the government fails to make more available, the U.S. Federal Communications Commission said in a paper released Thursday.

While the paper may not get the projections exactly right, the U.S. government needs to act fast to free up more spectrum for mobile broadband, John Leibovitz, deputy chief of the FCC’s Wireless Telecommunications Bureau, said during a spectrum summit at the FCC.

“From where we sit, the numbers that we’re putting out are a matter of ‘when’ and not ‘if,'” Leibovitz said. “The demand trends are so strong, the growth is so incredible, that just overrides most of the other considerations in the analysis in the near term.”

The FCC and Congress need to move forward with plans to release more spectrum for mobile broadband, including incentives for television stations to give up their unused spectrum, added FCC Chairman Julius Genachowski. “The explosive growth in mobile communications is outpacing our ability to keep up,” he said. “If we don’t act to update our spectrum policies for the 21st century, we’re going to run into a wall — a spectrum crunch — that will stifle American innovation and economic growth and cost us the opportunity to lead the world in mobile communications.”

 

One terabit optical ethernet

Coming to a point-of-presence near you in the near future.

From the link:

Researchers with the Terabit Optical Ethernet Center (TOEC) at the University of California, Santa Barbara (UCSB) are aiming for 1 Terabit Ethernet over optical fiber — 1 trillion bits per second — by 2015 and 100 Terabit Ethernet by 2020. Partnering with TOEC as founding industry affiliates are Google Inc., Verizon, Intel, Agilent Technologiesand Rockwell Collins Inc.

Ethernet is constantly evolving, but soon — in as little as five years, according to some estimates — it won’t be able to keep up with the speed and bandwidth required for applications like video and cloud computing, and distributed data storage. “Based on current traffic growth, it’s clear that 1 Terabit per second trunks will be needed in the near future,” says Stuart Elby, Vice President of Network Architecture for Verizon.

Current Ethernet technologies can’t be pushed much past 100 Gigabits per second — the speed that’s beginning to be implemented now — mainly because of the amount of power needed to run and cool the required systems, says Daniel Blumenthal, Professor of Electrical and Computer Engineering at UCSB and Director of TOEC. Large data centers can consume as much power as a small city. New generations of Ethernet need to be much more energy-efficient and cost-effective, or the power problem will limit Ethernet development, crippling the growth of key U.S. industries and technologies.

 

Latest Beige Book still bland …

… but hints at Fed action to come.

From the link:

Economic growth continued at a sluggish pace over the past few weeks, the Federal Reserve said Wednesday, supporting views that the Fed might take action to spur the economy at its next policy meeting.

In its latest snapshot of regional economic conditions, the Fed reported some bright spots in manufacturing, travel, tourism and auto sales, but still saw weakness in the housing market.

The report, known as the Beige Book, summarized economic conditions in the central bank’s 12 districts across the nation. It will help set the tone for the Fed policy meeting set to take place Nov. 2-3. Investors are widely expecting an announcement of another round of asset purchases.

“The lack of meaningful improvements leaves investors anticipating additional action by the Federal Reserve to reinvigorate the economy in November,” said Kathy Lien, director of currency research for GFT, in a research note.

“If the Fed was worried about the recovery in September, they will remain worried in November as there was no major pickup in economic activity,” Lien said.

 

Update on the rare earth mineral/China issue

I blogged about this topic a couple of times last month, and now it looks like the issue is already coming to North American shores. Not exactly sure what China is up to here, but it is very serious economic saber-rattling, and in a media world full of manufactured bogeymen, this is an issue to actually be concerned about.

From the third (and final) link:

Last month, the New York Times reported that the Chinese government clamped down on its exports of rare earth metals, which are used in the manufacture of all kinds of electronics, to Japan. Now, it appears that a similar thing is happening with Western countries like the United States, the Times reports, though Chinese officials deny it.

The Chinese action, involving rare earth minerals that are crucial to manufacturing many advanced products, seems certain to further intensify already rising trade and currency tensions with the West. Until recently, China typically sought quick and quiet accommodations on trade issues.

But the interruption in rare earth supplies is the latest sign from Beijing that Chinese leaders are willing to use their growing economic muscle. “The embargo is expanding” beyond Japan, said one of the three rare earth industry officials, all of whom insisted on anonymity for fear of business retaliation by Chinese authorities.

They said Chinese customs officials imposed the broader restrictions on Monday morning, hours after a top Chinese official summoned international news media Sunday night to denounce United States trade actions.

As we said last time, the mechanics of any rare earth metal embargo is important to manufacturers and suppliers, but hard to pin down. What’s important, policy-wise, is that we could have a domestic rare earth metal industry in the United States, but we have refused to support it in the belief that the market would always deliver what we needed from low-cost Chinese suppliers.

 

Facebook ads are effective

Not surprising at all. Ad buyers have an immense amount of control over how much is spent and targeting, and with all the user-provided information Facebook can seriously drill down and find an audience for any campaign.

From the link:

Chances are that at least one or two will be targeted to the activities and interests you post on Facebook, or the city you live in, your gender, or even your relationship status. These little ads are typically purchased through Facebook’s “self service” system, which enables small- and big-time advertisers to create an ad in minutes to lure specific demographic groups with a few lines of text and a graphic or photo.

Rather suddenly, these little come-ons have turned into the leading source of Facebook’s revenue. My estimates, as an analyst at eMarketer, the New York-based market research firm, show that self-service ads account for at least half of Facebook’s total ad revenue, projected to be $1.3 billion this year. That’s way more business than anyone could have expected, given that there are no upfront charges to placing these ads and that Facebook only earns revenue when viewers click on them or when a certain threshold of impressions is reached.

 

3M is improving solar panels

This sounds like a pretty significant breakthrough.

From the link:

For years solar companies have wanted to make lightweight, flexible panels that are cheap to ship and easy to install (by unrolling them over large areas). But they’ve been held up by a lack of good and affordable glass substitutes.

Now 3M thinks it’s found a solution. This week the company unveiled a plastic film that it says can rival glass in its ability to protect the active materials in solar cells from the elements and save money for manufacturers and their customers.

The protective film is a multilayer, fluoropolymer-based sheet that can replace glass as the protective front cover of solar panels, says Derek DeScioli, business development manager for 3M’s renewable energy division. Manufacturers laminate the sheets onto the solar panels to seal them tight and shield them from moisture and other weather elements that can be deadly to the solar cells inside.

Solar protection: This polymer film seals out water far better than other plastics—it can protect solar panels for decades.
Credit: 3M

 

Watch out for Facebook’s “groups” overhaul

Once again Facebook creates a PR headache for itself with the changes to Facebook groups. You just might find yourself part of a group you don’t really want to be a member of …

From the link:

That was followed by general confusion, with some reporting that Facebook’s new feature could be used to unilaterally add anyone to a group.

But that isn’t the case. The groups feature now lets users automatically add existing friends to groups, but they can’t do this with people they don’t know.

How did Zuckerberg get added to NAMBLA then? That’s all down to tech blogger Arrington. “I typed in his name and hit enter,’ Arrington wrote on TechCrunch. “He’s my Facebook friend, I therefore have the right to add him.”

Arrington added that “as soon as Zuckerberg unsubscribed I lost the ability to add him to any further groups at all, another protection against spamming and pranks.”

A Facebook spokeswoman confirmed that group members can only add their friends to the group. “If you have a friend that is adding you to groups you do not want to belong to, or they are behaving in a way that bothers you, you can tell them to stop doing it, block them or remove them as a friend — and they will no longer ever have the ability to add you to any group,” she wrote in an e-mail. “If you don’t trust someone to look out for you when making these types of decisions on the site, we’d suggest that you shouldn’t be friends on Facebook.”

 

Data mining Twitter

A report from inside the Twitterverse.

From the link:

Twitter messages might be limited to 140 characters each, but all those characters can add up. In fact, they add up to 12 terabytes of data every day.

“That would translate to four petabytes a year, if we weren’t growing,” said Kevin Weil, Twitter’s analytics lead, speaking at the Web 2.0 Expo in New York. Weil estimated that users would generate 450 gigabytes during his talk. “You guys generate a lot of data.”

This wealth of information seems overwhelming but Twitter believes it contains a lot of insights that could be useful to it as a business. For example, Weil said the company tracks when users shift from posting infrequently to becoming regular participants, and looks for features that might have influenced the change. The company has also determined that users who access the service from mobile devices typically become much more engaged with the site. Weil noted that this supports the push to offer Twitter applications for Android phones, iPhones, Blackberries, and iPads. And Weil said Twitter will be watching closely to see if the new design of its website increases engagement as much as the company hopes it will.

China, already cracking the rare earth metal whip

I know I’m over half a week late on this (and yes, I’m aware I haven’t blogged well over a week — been crazy around these parts of late), but since I covered the topic earlier this month I thought it was interesting it’s already hit the front pages.

The issue is China essentially controlling the world’s supply of 17 rare earth metals — critical for the manufacture of electronics and military parts, to name two key examples — and how that power might be wielded. I blogged that everyone fretting about Chinese ownership of U.S. Treasuries was completely misplacing their concern. That advice has already been borne out now that China has used that control as a political bludgeon against Japan. I’m betting this is just the opening kickoff of a very serious game of political football. (Couldn’t help the metaphor there, I’m still pretty excited the NFL season is in full swing.)

From the second link:

Sharply raising the stakes in a dispute over Japan’s detention of a Chinese fishing trawler captain, the Chinese government has blocked exports to Japan of a crucial category of minerals used in products like hybrid cars, wind turbines and guided missiles.

Chinese customs officials are halting shipments to Japan of so-called rare earth elements, preventing them from being loading aboard ships at Chinese ports, industry officials said on Thursday.

The best malware ever?

This is a development that can only be described as frightening.

From the link:

The Stuxnet worm is a “groundbreaking” piece of malware so devious in its use of unpatched vulnerabilities, so sophisticated in its multi-pronged approach, that the security researchers who tore it apart believe it may be the work of state-backed professionals.

“It’s amazing, really, the resources that went into this worm,” said Liam O Murchu, manager of operations with Symantec’s (SYMC) security response team.

“I’d call it groundbreaking,” said Roel Schouwenberg, a senior antivirus researcher at Kaspersky Lab. By comparison, other notable attacks, like the one dubbed “Aurora” that hacked Google’s (GOOG) network, and those of dozens of other major companies, was child’s play.

O Murchu and Schouwenberg should know: They work for the two security companies that discovered Stuxnet exploited not just one zero-day Windows bug, but four, an unprecedented number for a single piece of malware.

Stuxnet, which was first reported in mid-June by VirusBlokAda, a little-known security firm based in Belarus, gained notoriety a month later when Microsoft (MSFT) confirmed that the worm was actively targeting Windows PCs that managed large-scale industrial-control systems in manufacturing and utility firms.

Broadband in the U.S. is overpriced

Not too surprising given the near monopoly status of the industry.

From the link:

The reasons for the stagnation of U.S. broadband are multifactorial, but one of the authors, Shane Greenstein, argues that the 2003 decision allowing the broadband industry to regulate itself has caused much of the stagnation.

(For perspective, check out how much faster most of Europe and Asia is than the U.S., when it comes to broadband.)

Greenstein says that by now, broadband companies should have paid off almost all the costs associated with building out their infrastructure.

“We are approaching the end of the first buildout, so competitive pressures should have led to price drops by now, if there are any. Like many observers, I expected to see prices drop by now, and I am surprised they have not,”Greenstein told Kelogg Insight, a house organ for the university.

This means that broadband companies are now operating their broadband as almost “pure profit,” devoting only a small fraction of subscriber revenues to maintenance.

Without new entries on the market — most urban areas have at most two different broadband suppliers to choose from, the phone company and the cable company — Greenstein argues there is no incentive to lower prices.

In advance of favorable midterm elections …

… the “party of ‘no'” says, “maybe.”

Good news on the tax front. This at least hints the GOP isn’t willing to blow up tax cuts for a very huge majority of taxpayers just to side with the top two percent (or thereabouts) of households.

From the link:

The top Republican in the House of Representatives offered a hint of compromise on the divisive issue of taxes on Sunday, saying he would support extending tax cuts for the middle class even if cuts for the wealthy are allowed to expire.

Representative John Boehner said President Barack Obama’s proposal to renew lower tax rates for families making less than $250,000 but let the lower rates for wealthier Americans expire was “bad policy” — but he will support it if he must.

“If the only option I have is to vote for some of those tax reductions, I’ll vote for it,” Boehner said on CBS’s “Face the Nation” program.

“If the only option I have is to vote for those at 250 and below, of course I’m going to do that,” he said. “But I’m going to do everything I can to fight to make sure that we extend the current tax rates for all Americans.”

Latest IRS focus? IRAs

Something to keep much closer tabs on, particularly if you are knowingly skirting the heretofore unaudited rules.

From the link:

After years of haphazard enforcement, the Internal Revenue Service is starting to systematically search out violations of the convoluted rules governing individual retirement accounts. There’s a lot at stake. Americans hold $4.3 trillion in IRAs, and the cost of even innocent mistakes can be steep; if you miss taking a required payout from your IRA, Uncle Sam will demand half of the amount you forgot to take as a penalty.

The IRS was prodded to act by the Treasury Inspector General for Tax Administration. In a report earlier this year it concluded that IRA violations have been growing and estimated that more than half a million taxpayers either missed required payouts or contributed more than allowed to IRAs during 2006 and 2007.

“No one was auditing this stuff. Now the IRS is cracking down,” says Seymour Goldberg, a Woodbury, N.Y. lawyer who serves on a committee of tax pros who meet with the IRS on pension issues. Here are some IRS targets and ways to keep your retirement stash out of its sights.

Singularity University’s Graduate Studies Program student projects

Via KurzweilAI.net — I blogged about today’s webinar last week, and here’s a summary of the student projects from this year’s Singularity University.

From the first link:

Singularity University webinar today: sneak preview

September 13, 2010 by Edito

Former astronaut Dan Barry, M.D., PhD, faculty head of Singularity University, will join Singularity University co-founders Dr. Ray Kurzweil and Dr. Peter H. Diamandis on Monday, September 13, at 9:30am PT/12:30pm ET, in a live video webinar briefing to unveil this summer’s Graduate Studies Program student projects.

The projects aim to impact a billion people within ten years.

A Q&A session will follow the briefing. The briefing is free and is open to media and the public — visit http://briefing.singularityu.org/ to register.

Here are some of the team projects to be profiled in the webinar.

Achieving the benefits of space at a fraction of the cost

The space project teams have developed imaginative new solutions for space and spinoffs for Earth. The AISynBio project team is working with leading NASA scientists to design bioengineered organisms that can use available resources to mitigate harsh living environments (such as lack of air, water, food, energy, atmosphere, and gravity) – on an asteroid, for example, and also on Earth .

The SpaceBio Labs team plans to develop methods for doing low-cost biological research in space, such as 3D tissue engineering and protein crystallization.

The Made in Space team plans to bring 3D printing to space to make space exploration cheaper, more reliable, and fail-safe (“send the bits, not the atoms”).  For example, they hope to replace some of the $1 billion worth of spare parts and tools that are on the International Space Station.

The Cheap Access to Space team is working with NASA Ames and CalTech engineers and scientists on a radical space propulsion system using beamed microwave energy to dramatically reduce the cost of a space launch by a factor of ten.

Solving key problems for a billion people on Earth

Back on Earth, a number of teams are working on solving global problems of waste, energy, hunger, and water.

The three Upcycle teams have developed synergistic solutions to eliminate waste and reduce energy use.

The Fre3dom team is planning to bring 3D printing to the developing world to allow local communities to make their own much-needed spare parts using bioplastics.

The BioMine team is developing environmentally regenerative, safe, efficient and scalable biological methods for the extraction of metals from electronic waste. This is a multidisciplinary team with technical expertise ranging from synthetic biology and chemical engineering to computer science and biotech IP, and they are leveraging exponential advances in bioengineering, functional genomics, bioinformatics and computational modeling.

The i2cycle team focuses on developing global industrial ecosystems by upcycling one manufacturer’s waste (such as glass and ceramics) into raw material for another manufacturer (such as manufacturing tiles), conserving resources and energy in the process.

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The AmundA team is developing a Web-based tool that offers data such as electricity demand and energy resources  to guide suppliers in finding optimum, lower-cost, energy generation solutions.  They hope to  help 1.5 billion potential customers in the developing world gain access to electricity.

The H2020 team is building an intelligent, web-based platform to provide information on water to people. For example, they will use smart phones to crowd-source data about water problems,  such as pollution or shortages, in communities at the “bottom of the pyramid,” and will use AI to match problems with solutions.

The Naishio (“no salt” in Japanese) team, inspired by lecturers such as Dean Kamen, plans to use nanofilters to achieve very low cost and compact, but high-volume desalination. They have a designed a filtration cube measuring just 6.5 inches per side that could produce 100,000 gallons of purified water per day.

The Food for Cities program is planning to grow all the vegetables you need in a box barely larger than your refrigerator, using “aeroponics,” which could feed a billion people healthy food at low cost.

And the Know (Knowledge, Opportunity, Network for Women) team seeks to empower young women across the world by providing them with mentors and resources.

Full disclosure: writer and KurzweilAI editor Amara D. Angelica is an advisor to Singularity University.

A glimmer of economic hope …

… new jobless benefits claims down. Of course with this unemployment there’s just not that many jobs to lose thusly creating the newly jobless.

Latest Beige Book outlook not so bright

The Great Recession, the near-depression, economic downturn — whatever you want to label the economy of the last years with, it all comes down to it’s not good, hasn’t really gotten appreciably better for Main Street and doesn’t really seem like tangible recovery is even visible on the horizon. So it’s another fall of keeping the chin up and tightening the belt a little bit more once again.

From the link:

The mixed picture is in line with government data released last month that showed U.S. gross domestic product, the broadest measure of economic activity, was much weaker in the second quarter than previously estimated.

The nation’s GDP was revised sharply lower to an annual growth rate of 1.6% in the three months ending in June. The initial reading had been for a 2.4% growth rate in the period.

Fed chairman Ben Bernanke acknowledged in a speech late last month that the U.S. economic recovery has lost considerable steam. But he said the central bank is prepared to use “unconventional measures” to boost the economy if the outlook were to “deteriorate significantly.”

In its Aug. 10 policy statement, the Fed announced plans last month to begin reinvesting proceeds from securities in its $2 trillion portfolio in to U.S. Treasurys. The central bank had bought billions worth of government debt two years ago to keep interest rates low on home and other consumer loans. But minuets from the August meeting subsequently showed that Fed officials were unusually divided over the policy.