David Kirkpatrick

November 18, 2010

Mobile advertising is about to boom

Filed under: Business, Media, Technology — Tags: , , , , , — David Kirkpatrick @ 1:30 pm

Ready, or not, here it comes to the tune of an expected one billion-plus buys next year. This Technology Review post on the subject is interesting, but one quote stood out to me:

Can you name some brands whose mobile advertising has been very engaging and useful for the user?

One of my favorite campaigns recently was one that was run by Dunkin’ Donuts, where they were releasing a new iced latte product to the market. When the user went to the screen, the screen frosted over, very much like the frost on the side of a glass for your iced latte, and then with your finger you wiped the frost off the screen.

This was art that was reproducing the experience that people have in the real world, and it brings a real joy to people.

If you can combine the engaging nature of the medium together with that joy, together with the message that ties directly with this product you’re offering, that’s very powerful for the advertiser.

I have the feeling one person’s joy is another person’s total pain-in-the-ass with this campaign.

 

1 Comment »

  1. Hello there! This is kind of off topic but I need some advice from an established blog.
    Is it difficult to set up your own blog? I’m not very techincal but I can figure things out pretty quick. I’m thinking about setting up my own but I’m not sure where to start. Do you have any points or suggestions? Appreciate it

    Comment by Peggy — October 24, 2012 @ 5:29 am


RSS feed for comments on this post. TrackBack URI

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Blog at WordPress.com.

%d bloggers like this: