David Kirkpatrick

April 21, 2012

Hate Facebook Timeline …

Filed under: et.al., Marketing, Media, Technology — Tags: , , , — David Kirkpatrick @ 1:32 pm

… but love Pinterest?

Turn your Facebook page into a Pinterest lookalike.

From the CIO.com link:

Pinterest, the newest social network to take the world by storm, is coming to Facebook in a unique iteration: an app that redesigns your News Feed, Timeline, friend list and multimedia pages to look like Pinterest’s home page.

Pinview’s app is one of Facebook’s newest apps for Timeline, and resides within the Facebook browser. This means that you can toggle between your normal views of Facebook and Pinview’s Pinterest-esque design without having to disable an app or remove an add-on like you might have had to do in the past.

Advertisements

December 17, 2010

The perfect t-shirt …

Filed under: et.al., Media, Technology — Tags: , , , , , , , , , — David Kirkpatrick @ 8:56 am

… for anyone who’s sick of social media.

From the link:

In case others don’t understand the essence of MySpace, Twitter, Facebook and Foursquare, make perfectly clear the commonalities of these social sites with this T-shirt.
$15.95; www.despair.com

 

November 17, 2010

The erosion of personal privacy continues

Filed under: Business, Politics, Technology — Tags: , , , , , — David Kirkpatrick @ 10:41 am

And a to a very large extent, the violated are willfully doing it to themselves. I really wonder, do most people have no idea what data mining is and what it can do given a substantial amount of personal information? Maybe the boy-wonder CEOs of Google and Facebook are right, and most people just don’t care.

From the link:

In this cell-phone-centric age, your friends might learn that you’ve gone to see a movie when you arrive at the theater and check in on Facebook or Foursquare. But that’s probably too late to function as anything more than a boast. An iPhone app called Blaze Mobile Wallet tells them the instant you book a ticket in advance, giving them time to respond and meet you there.

When users pay for a reservation using the app, which debits funds from a prepaid account, a Facebook post lets friends know all the details: film, theater, and show time. “It makes it more likely that friends will join them at the movie,” says Michelle Fisher, CEO of Blaze Mobile, one of a slew of companies exploring how cell phones that act as wallets can encourage new connections between friends—and between businesses and their customers.

 

November 2, 2010

Is Apple about to acquire Facebook?

Filed under: Business, Media, Technology — Tags: , , , , , — David Kirkpatrick @ 3:03 pm

As crazy as it sounds, this is more than simple idle speculation.

From the link:

Last month, Apple CEO Steve Jobs hinted that a big acquisition is in the works—that is, Apple might tap into its $50 billion war chest. I’ve been trying to wrap my mind around $50 billion ever since.

Also from the link; not quite a smoking gun, but it does give you something to think about:

The more intriguing acquisition target is Facebook. Jobs is probably kicking himself for not thinking up social networking. He fancies himself a cultural revolutionist wielding technology, and that’s exactly what Facebook and CEO Mark Zuckerberg have become for this next generation.

Jobs and Zuckerberg had been spotted enjoying a stroll in an obscure park near Palo Alto shortly before Jobs suggested a major acquisition may be in the works. This bit of news, reported by the Los Angeles Times, set off a whirlwind of speculation that Facebook was the target.

October 19, 2010

Facebook ads are effective

Filed under: Business, Technology — Tags: , , , , — David Kirkpatrick @ 11:58 pm

Not surprising at all. Ad buyers have an immense amount of control over how much is spent and targeting, and with all the user-provided information Facebook can seriously drill down and find an audience for any campaign.

From the link:

Chances are that at least one or two will be targeted to the activities and interests you post on Facebook, or the city you live in, your gender, or even your relationship status. These little ads are typically purchased through Facebook’s “self service” system, which enables small- and big-time advertisers to create an ad in minutes to lure specific demographic groups with a few lines of text and a graphic or photo.

Rather suddenly, these little come-ons have turned into the leading source of Facebook’s revenue. My estimates, as an analyst at eMarketer, the New York-based market research firm, show that self-service ads account for at least half of Facebook’s total ad revenue, projected to be $1.3 billion this year. That’s way more business than anyone could have expected, given that there are no upfront charges to placing these ads and that Facebook only earns revenue when viewers click on them or when a certain threshold of impressions is reached.

 

October 8, 2010

Watch out for Facebook’s “groups” overhaul

Filed under: Business, et.al., Media, Technology — Tags: , , , , , — David Kirkpatrick @ 9:56 am

Once again Facebook creates a PR headache for itself with the changes to Facebook groups. You just might find yourself part of a group you don’t really want to be a member of …

From the link:

That was followed by general confusion, with some reporting that Facebook’s new feature could be used to unilaterally add anyone to a group.

But that isn’t the case. The groups feature now lets users automatically add existing friends to groups, but they can’t do this with people they don’t know.

How did Zuckerberg get added to NAMBLA then? That’s all down to tech blogger Arrington. “I typed in his name and hit enter,’ Arrington wrote on TechCrunch. “He’s my Facebook friend, I therefore have the right to add him.”

Arrington added that “as soon as Zuckerberg unsubscribed I lost the ability to add him to any further groups at all, another protection against spamming and pranks.”

A Facebook spokeswoman confirmed that group members can only add their friends to the group. “If you have a friend that is adding you to groups you do not want to belong to, or they are behaving in a way that bothers you, you can tell them to stop doing it, block them or remove them as a friend — and they will no longer ever have the ability to add you to any group,” she wrote in an e-mail. “If you don’t trust someone to look out for you when making these types of decisions on the site, we’d suggest that you shouldn’t be friends on Facebook.”

 

August 26, 2010

The Printed Blog Bloggers Network

Filed under: et.al., Media, Technology — Tags: , , , , , — David Kirkpatrick @ 7:51 pm

I’m pleased to announce this blog is now part of The Printed Blog Bloggers Network. This means some of my posts will be available in the new weekly print subscription magazine. Hit the link up there to subscribe and actually get to hold some of the best of the blogosphere in your hands.

Be sure to follow The Printed Blog at Twitter here twitter.com/theprintedblog, and like The Printed Blog at Facebook here facebook.com/theprintedblog.

August 18, 2010

Social networking advertising tops $1.5B

And not surprisingly Facebook is getting half of the $1.68 billion in social media/web 2.0 advertising forecasted for 2010. Facebook offers a very attractive advertising model in terms of very granular audience targeting coupled with a flexible set of criteria for creating an ad campaign. Expect to see more advertising dollars going into social networking in the future, particularly if it proves out to be very effective.

From the link:

Just after Facebook hit 500 million users last month, some analysts increased their 2010 forecasts for spending on social media advertising.

U.S. advertising is expected to increase 20% over last year to $1.68 billion, up from December’s forecast of $1.3 billion, according to a study by digital research group EMarketer.

“That’s primarily due to the strong performance of Facebook and somewhat due to the fact that we started adding Twitter to our analysis,” said Debra Aho Williamson, an analyst.

The study, conducted every six months, also measures sites such as MySpace, LinkedIn and Classmates.com as well as popular sites in China, Japan and Russia for worldwide figures.

Half of that $1.68 billion spent by U.S. advertisers will go to Facebook, according to the study. By 2011, advertisers will spend $1.06 billion on the San Francisco company — a 112% increase from 2009.

June 15, 2010

Facebook to IPO in 2012?

Filed under: Business, Technology — Tags: , , , , , , — David Kirkpatrick @ 12:55 pm

Maybe so.

From the link:

To be sure, Facebook has focused on increasing its membership, and it has been wildly successful on that score: the number of Facebook accounts is now nearing 500 million. So the sheer size of the Facebook audience is attractive to advertisers and app makers; and as a bonus, Facebook provides data tools to advertisers that help them make meaningful impressions on members of that audience.

But the company is deeply indebted to its venture capital backers, who, while already seeing dividends from Facebook’s current business, are looking forward to a big payday (investment plus return) at some visible point in the future. For now, Facebook’s investors are giving Zuckerberg and company plenty of time. People familiar with the situation say that you won’t see a Facebook IPO this year or next year, but you probably will see one in 2012.

June 14, 2010

The World Cup on the web

Filed under: Media, Sports, Technology — Tags: , , , , , , , , — David Kirkpatrick @ 8:20 am

Here’s a CIO.com guide to four online World Cup fixes.

From the link:

1. Live Streaming

ESPN3.com is streaming 54 World Cup matches for free. Head to their website and click “Watch Now” for the current match, where you can also view up-to-date stats.

Univision will also be streaming matches online for free (but this site is in Spanish). To watch, click “Ver partido en vivo” from the orange box in the top right corner.

June 1, 2010

Over half of Facebook users may quit?

Filed under: Business, Media, Technology — Tags: , , , , , — David Kirkpatrick @ 6:16 pm

I find this poll very dubious to say the least. I’m guessing there’s a serious methodology issue in the surveyed population. A very tech savvy crowd would have a much higher awareness of Facebook privacy issues, and would also be much more likely to have a strong, and or negative, opinion of the privacy issue than the average casual social networker.

From the link:

More than half of Facebook users are considering dumping the popular social networking site because of privacy concerns, according to the results a new Sophos poll .

Abingdon, U.K.-based Sophos said 16% of poll respondents said have already stopped using Facebook because of privacy issues. The results of the online poll of some 1,600 Facebook users, released this week, found that 30% are “highly likely” to quit Facebook due to privacy concerns, and another 30% said it was “possible” they would leave the site for the same reason.

Meanwhile, 12% of respondents said that won’t leave he site and 12% said it’s “not likely” that they’ll quit Facebook

May 25, 2010

Even more on social media and privacy

And this one isn’t just limited to Facebook.

Social networking sites may be sharing a lot more of your identifying data with their advertisers than you realize.

From the link:

A report in the Wall Street Journal indicates that a number of social networking sites (including Facebook, MySpace, and Digg) may be sharing users’ personal information with advertisers. Since the Journal started looking into this possible breach of privacy, both Facebook and MySpace have moved to make changes.

The practice is actually a somewhat defensible one–and most of the companies involved did try to defend it–in which the advertisers receive information on the last page viewed before the user clicked on their ad. This is common practice all over the web, and, in most cases, is no issue–advertisers receive information on the last page viewed, which cannot be traced back to the user. In the case of social networking sites, the information on the last page viewed often reveals user names or profile ID numbers that could potentially be used to look up the individuals.

Depending on what those individuals have made public, advertisers can then see anything from hometowns to real names.

The Journal interviewed some of the advertisers who received the data (including Google’s (GOOG) DoubleClick and Yahoo’s (YHOO) Right Media), who said they were unaware of the data and had not used it.

For some reason I find that last claim from DoubleClick and Right Media a bit hard to believe.

Third party Facebook privacy fix

Filed under: et.al., Media, Technology — Tags: , , , , , — David Kirkpatrick @ 4:57 pm

If you use Facebook, running this tool is a pretty good idea. It’ll at least let you find out exactly what parts of your profile are exposed where and to whom. With the steady diet of privacy setting changes that require opting-out instead of opting-in, you might be surprised where your Facebook information stands in the public/private online sphere.

From the link:

About a week ago, as frustration with Facebook and its privacy settings reached its pinnacle, Matt Pizzimenti, a software engineer and cofounder of Olark.com, launched ReclaimPrivacy.org, a site that scans your Facebook settings and warns you of what information you’re exposing to the public.

“I felt that [Facebook’s] navigation was too complicated to explain to my less-technical friends and family, so I built this tool to help them quickly see their privacy settings and change them,” Pizzimenti says.

May 11, 2010

The Facebook Effect

No, I’m not the David Kirkpatrick who authored the upcoming book on Facebook — The Facebook Effect: The Inside Story of the Company That Is Connecting the World — but if you enjoy social networking, social media, the Facebook experience in general or just interesting tales from the world of business, hit the link and pre-order a copy.

There is some confusion because I do blog fairly often on social media/web 2.0 and occasionally blog about Facebook specifically, and I’ve been a professional freelance writer for many years. The David Kirkpatrick who wrote “The Facebook Effect” has most recently been a senior editor at Fortune magazine, and to add just a little more murk into the mix there’s yet another David Kirkpatrick who’s a reporter for the New York Times. Most recently that David Kirkpatrick served as the Washington DC correspondent and I understand he is to transfer to the Cairo bureau sometime soon.

So there you go. Do continue to enjoy this blog, pick up a copy of “The Facebook Effect” by one of the other David Kirkpatrick’s out there and keep on reading yet another in the NYT.

May 3, 2010

Facebook is a privacy nightmare

Here’s a timeline of the social networking site’s eroding privacy policy courtesy of the Electronic Frontier Foundation.

From the link:

Since its incorporation just over five years ago, Facebook has undergone a remarkable transformation. When it started, it was a private space for communication with a group of your choice. Soon, it transformed into a platform where much of your information is public by default. Today, it has become a platform where you have no choice but to make certain information public, and this public information may be shared by Facebook with its partner websites and used to target ads.

May 1, 2010

Facebook and privacy

The huge social networking site (and new heavyweight champs of the internet for the foreseeable future) has an absolutely terrible record regarding privacy.

This post from the Information Technology and Innovation Foundation posits that the right to privacy isn’t a right to Facebook. I completely agree. Facebook doesn’t charge its millions (and millions) of users in exchange for very heavy, and increasing, levels of data mining. The post also laments the current threat of Congressional action in reaction to Facebook’s latest pubic statements and actions against user privacy. Another great point

This bit from the link is correct:

Certainly some users may still object to this tradeoff. But if you don’t like it, don’t use it. Facebook is neither a right nor a necessity. Moreover, it is a free tool that individuals can use in exchange for online advertising. In fact, one high-profile Facebook user, the German Consumer Protection Minister Ilse Aigner, has already threatened to close down her Facebook profile in protest of Facebook’s new privacy policies. Users that feel this way about Facebook’s changes should vote with their mouse and click their way to greener pastures. Companies respond to market forces and consumer demands, and if enough users object to the privacy policy of Facebook, these individuals should be able to find a start-up willing to provide a privacy-rich social networking experience.

But this second point actually perfectly illustrates where Facebook has the wrong approach toward user privacy, both from a business standpoint and personal protection standpoint:

Even Facebook responds to public opinion and consumer pressure. In December, Facebook modified its privacy settings so that certain information including friends list, gender, city, and profile photo, would be public information. In response to complaints from some users, Facebook modified its interface to give users more control over the privacy of different types of information. Neither was this the first time that Facebook revised its policies in response to consumer behavior. In 2006, Facebook altered its policy regarding its “news feed” feature that updates users about their friends’ activities.

The problem here is Facebook has repeatedly and arbitrarily taken actions that once exposed managed to royally piss off its user base to the point it had to immediately backtrack and change the changes. Do that once and its an example of a young company going through growing pains. Do it repeatedly and those actions are just those of a very bad corporate actor consistently pushing as hard as it can with zero regard for its user base. And that user base is all Facebook has going for it. It is massive and not going away overnight, but pressed hard enough and over enough events, and that user base could very well could disappear. It would probably take a defection of its growing middle-aged and up contingent, but Facebook would be very foolhardy to think it couldn’t happen.

February 19, 2010

The dangers of social networking

All those web 2.0 tools — blogging, Facebook, Twitter, MySpace (well, maybe not anymore), LinkedIn, Google Buzz (the new kid on the block), et.al. — are fun and somewhat addictive, but there are serious privacy dangers lurking in all that sharing.

Dangers as obvious as putting plenty of data out there for cybercriminals to harvest for phishing attempts and identity theft, not quite as obvious danger in putting discrete bits of corporate information out there in multiple locations that put together become useful to competitors, and even dangers as vanilla as broadcasting when you are home and not for local criminals seriously casing your home for a break-in.

That ought to be food for social networking thought.

From the link:

Pervasive social networking may herald the future’s most critical insider threat: cyber-chattiness.Individuals are simply revealing too much about their professional lives online. It might be possible, for example, to cross reference a Facebook post about a “big project that isn’t looking good” with other posts and piece together sensitive corporate information. And while a LinkedIn request for a job recommendation reveals a job seeker, two or more seekers in the same division could reveal company upheaval.

The threat from chatty insiders isn’t new, but a perfect storm might be brewing. Consider the following:

– People are broadcasting more of their lives online than ever before. More than 55 million status updates are posted every day on Facebook alone.

– A new batch of “Open Source Intelligence” tools now exist to help map out people’s lives and relationships.

– Lots of personal and business data online makes it easy for a hacker to personalize phishing attacks and in some cases, automate the personalization process. Tools and frameworks now exist to gather enough information about you online to custom craft emails that are very credible.

– Setting policies to stop employees from using these social networking sites at work doesn’t stop them from talking about work when online at home.

We are now starting to see some privacy stretch marks on the social networking bubble. Consider the case of Robert Morgan. Earlier this year Robert, a researcher at Microsoft (MSFT), updated his LinkedIn profile with details about his work on Windows 8 and its new 128-bit architecture. The problem was that Microsoft had never disclosed it was working on a 128-bit version of Windows (let alone working on Windows 8 or 9). This was a direct disclosure snafu made worse by the fact that anyone with an Internet connection could see it.

February 2, 2010

Protecting your online reputation

Filed under: Business, Media, Technology — Tags: , , , , , , — David Kirkpatrick @ 3:52 pm

Easier said than done if someone is hell-bent on trashing you. CIO.com ran two articles today on online reputation — the first covers the how-to in protecting yourself online and the second lists five tools to use to help track what’s being said about you and where it’s being said. With the current plethora of web 2.0 applications out there — Twitter, Facebook, LinkedIn, FriendFeed, YouTube, and many more — there’s a lot of online real estate to cover when searching for mentions of yourself or your company.

From the first link:

As social sites with user-generated content such as Facebook, Twitter and WordPress continue to grow in popularity, and with Google’s announcement of real-time search, you must be aware of and manage your online reputation carefully now. “Social media has made our lives very transparent,” Laratro says. “If you maintain a professional persona, this can be something positive, but if you’re unaware of comments or pictures online that that you wouldn’t even want your mother to see, it can be terrible.”

Several free tools can help you keep tabs on what’s being said about you online. One of the most popular tools is a Google Alert for your name, which will automatically inform you when you’re referenced on a website.

January 25, 2010

China doesn’t restrict internet freedom?

Filed under: Politics, Technology — Tags: , , , , , , , , — David Kirkpatrick @ 12:31 pm

Could have fooled its citizens, and companies forced to comply with government censorship demands to operate in the nation, I guess.

This is a hole Chinese officials might as well stop digging.

From the link:

China on Friday slammed remarks made by U.S. Secretary of State Hillary Clinton promoting Internet freedom worldwide, saying her words harmed U.S.-China relations.

China resolutely opposes Clinton’s remarks and it is not true that the country restricts online freedom, Chinese Foreign Ministry spokesman Ma Zhaoxu said in a statement on the ministry’s Web site.

Clinton’s speech and China’s response both come after Google (GOOG) last week said it planned to reverse its long-standing position in China by ending censorship of its Chinese search engine. Google cited increasingly tough censorship and recent cyberattacks on the Gmail accounts of human rights activists for its decision, which it said might force it to close its offices in China altogether.

Click here to find out more!China blocks Web sites including Facebook, Twitter and YouTube, and has long forced domestic Internet companies to censor their own services. Blog providers, for instance, are expected to delete user posts that include pornographic content or talk of sensitive political issues.

October 13, 2009

Web 2.0 and privacy

As it turns out — not, surprisingly I might add — not so much.

The release:

Looking for privacy in the clouds

DURHAM, N.C. — Millions of Internet users have been enjoying the fun — and free — services provided by advertiser-supported online social networks like Facebook. But Landon Cox, a Duke University assistant professor of computer science, worries about the possible down side — privacy problems.

When people post pictures or political opinions to share with their friends, they’re actually turning them over to the owners of the network as well.

“My concern is that they’re under the control of a central entity,” Cox said. “The social networks currently control all the information that users throw into them. I don’t think that’s necessarily evil. But it raises some concerns.”

For instance, MIT student experimenters have demonstrated the ability to sneak in and download more than 70,000 Facebook profiles. And a BBC technology program also showed how such personal information could be stolen.

“A disgruntled employee could leak information about social network users,” Cox said. “They could also become attractive targets for hackers and other computer ne’er-do-wells.”

Though users may not have caught this when they clicked to accept a site’s terms of service, they’ve largely signed away the rights to their own data by joining an Online Social Network. “These rights commonly include a license to display and distribute all content posted by users in any way the provider sees fit,” Cox said.

To delve deeper into these issues and begin the search for alternatives, Cox recently won a $498,000, three-year grant from the National Science Foundation. The funding is part of the federal stimulus package called the American Recovery & Reinvestment Act of 2009 (ARRA). He and two of his graduate students, Amre Shakimov and Dongtao Liu, are collaborating closely with Ramon Caceres at AT&T Labs in Florham Park, N.J., which is also a major supporter.

“What the grant will do is fund research into alternatives for providing social networking services that don’t concentrate all this information in a single place,” he said. Cox’s notion is instead to create what network architects would call a “peer-to-peer” system architecture in which information is spread out. Being distributed, individual data is thus harder to steal or otherwise exploit.

“The basic idea is that users would control and store their own information and then share it directly with their friends instead of it being mediated through a site like Facebook. And there are some interesting challenges that go along with decomposing something like Facebook into a peer-to-peer system.

“Facebook is a great service because it’s highly available and really fast. When you break something into thousands and millions of different pieces instead, you’d want to try to recreate the same availability and performance. That’s the research challenge we’re going to be looking at over the next three years.”

Cox proposed three possible options in a report for the Association for Computing Machinery’s Workshop for Online Social Networks in Barcelona in August 2009. In each, users would load their personal information into what is called a “Virtual Individual Server,” or VIS.

One option would host each social network user’s VIS on his or her own desktop. “But the problem with desktop machines is that they go down all the time,” Cox said. “When desktops are shut off they are not available.”

An alternative idea is to distribute VISs within redundant “clouds” of servers such as those offered by the Amazon Elastic Computer Cloud. “Amazon will run little computers on your behalf out in their infrastructure,” Cox said. “The nice thing about that is the service will never go down. But the problem is that it’s very expensive. It costs about $50 a month to have just one server out in the cloud.”

A third notion is called “hybrid decentralization.” The idea is to keep VISs on desktops when possible but switch to the more costly and reliable cloud distribution option when individual desktops go offline.

“So there are these different tradeoffs,” Cox said. “Users can try to put their information in clouds of servers, which are going to be highly available but expensive. Or they could try to store it on their own machines, which would be cheap but subject to service interruptions.”

Under his NSF stimulus grant, Cox will be able to pay Shakimov and Liu for three years and fund some of his own work to explore those options. Other AT&T Labs research participants besides Caceres are Alexander Varshavsky and Kevin Li. Amazon is also providing equipment support.

“The research will point in a couple of directions,” he said. “Can we get a desktop machine to intelligently switch over to a cloud? Can we reduce the cost by only using a cloud when the desktop is not available?”

Or perhaps the same information can be put in a number of places in the hope that at least one of those computers is always working. “So in addition to serving my own stuff I might ask my friends to serve my stuff as well,” Cox said.

“The problem there is that now you’re trusting somebody else to serve and store your data. We have some interesting challenges ahead.”

###

October 6, 2009

Google Wave news

The beta-test review copies of Google Wave dropped today (and, no I didn’t get an invite). Here’s two very early reports from CIO.com on what may end up being an actual paradigm shift in web communication.

First up is five reasons to use Wave.

From the link, here’s reason number three:

3.     Real-time Sharing and Collaboration. Arguably the most compelling aspect of Google Wave is the real-time collaboration functionality. Wave participants can comment inline and the statements are accompanied by the user’s avatar and a timestamp allowing you to easily identify who said what, when. Users can see text appear in the wave as it is being typed- even as they typo and backspace to correct the text. Wave participants can view and edit the same content at the same time-collaborating in real-time. Even cooler is the Playback function which allows new participants who just joined the wave to play the wave stream back post by post. They can add comments and edit text as they go through the stream and get caught up on their own schedule so they can join the real-time conversation.

And next is how Wave fits into the web 2.0 world of social networking and how it’s going to affect Twitter and Facebook.

From the link:

Google Inc. today released a review copy of its upcoming Google Wave collaboration and communication tool to about 100,000 users and developers. The Web-based application is designed to consolidate features from e-mail, instant messaging, blogging, wikis, multimedia management and document sharing, while offering a variety of social networking features.

Click here to find out more!

Analysts call Google Wave the latest, and possibly the most comprehensive, entrant into a burgeoning social networking business that is still largely made up of hot newcomers that have made a strong name for themselves, but are still far from profitable .

Thus Google, with its marketing clout and hip name , may have a good shot at disrupting the likes of Facebook and Twitter, noted Rob Enderle, an analyst with the Enderle Group.

“This represents a displacement threat for everybody,” Enderle said. “Everybody in this space — Twitter, Facebook and MySpace — is nervous at the moment. If they’re not nervous, then they’re missing the memo. The market hasn’t settled and when it’s not settled, then something like Wave could come in and make headway.”

Facebook and MySpace declined comment on Google Wave. Twitter couldn’t be reached.

September 2, 2009

The adults are now running the web 2.0 asylum

Filed under: Media, Technology — Tags: , , , , , — David Kirkpatrick @ 3:04 pm

In news that isn’t all that surprising at this point, but would have been a jaw-dropper as recently as three, or so, years ago, over 34s dominate social networking websites. Web 2.0 has come a long ways from the heyday of MySpace.

From the link:

Companies can begin to target people over the age of 34 with media campaigns that leverage social networks as that age group has become the largest segment using Facebook, Twitter and other social media, a new study from Forrester Research claims.

While people in their teens and 20s were the first to adopt social networks for everyday use, they aren’t just for the younger crowd anymore, according to the report, “The Broad Reach of Social Networks,” by Forrester analyst Sean Corcoran. The report is based on a May 2009 survey of 4,455 people between the ages of 18 and 88 in the U.S.

“Much of the growth in social networks today comes from people older than 34,” he wrote. Compared with last year, adults over the age of 34 increased their participation in social networks by more than 60 percent. “Now more than half of adults ages 35 to 44 are in social networks,” Corcoran wrote.

Click here to find out more!

People in their 40s and 50s still lag behind this age group in participation, but they, too, are beginning to use social networks more than in the past, the study found. And even adults 55 and older are starting to share and connect more online, Corcoran wrote.

“Seventy percent of online adults ages 55 and older tell us they tap social tools at least once a month; 26 percent use social networks and 12 percent create social content,” he wrote. “As a result, social applications geared toward older adults will now reach a healthy chunk of their audience.”

And here’s an interesting psychographic breakdown of social networkers:

Corcoran categorizes people who use social networks as “creators,” or people who write blogs and upload audio and video or post stories on social networks; “critics,” those who take part in online discussions; “collectors,” or people who organize online content by using RSS feeds and sites like “Digg” to rate content; “joiners,” or people who actually subscribe to social networks; and “spectators,” those who view user-generated content online.

August 28, 2009

Web 2.0 and the taxman

Filed under: Business, Politics, Technology — Tags: , , , , — David Kirkpatrick @ 3:35 pm

Don’t look now, but it seems state tax authorities are lurking social networking sites to track down tax deadbeats.

From the link:

Tax deadbeats are finding someone actually reads their MySpace and Facebook postings: the taxman.

State revenue agents have begun nabbing scofflaws by mining information posted on social-networking Web sites, from relocation announcements to professional profiles to financial boasts.

In Minnesota, authorities were able to levy back taxes on the wages of a long-sought tax evader after he announced on MySpace that he would be returning to his home town to work as a real-estate broker and gave his employer’s name. The state collected several thousand dollars, the full amount due.

Meanwhile, agents in Nebraska collected $2,000 from a deejay after he advertised on his MySpace page that he would be working at a big public party.

August 7, 2009

Facebook, college kids and jealousy

Quite the combination …

The release:

Does Facebook usage contribute to jealousy in relationships?

New Rochelle, NY, August 6, 2009—The more time college students spend on Facebook, the more likely they are to feel jealous toward their romantic partners, leading to more time on Facebook searching for additional information that will further fuel their jealousy, in an escalating cycle that may become addictive, according to a study reported in CyberPsychology & Behavior, a peer-reviewed journal published by Mary Ann Liebert, Inc. (www.liebertpub.com). The article is available free online at www.liebertpub.com/cpb

Amy Muise, MSc, Emily Christofides, MSc, and Serge Desmarais, PhD, from the University of Guelph (Ontario, Canada), surveyed young adults involved in romantic relationships and found that those who spent time on social networking sites such as Facebook may be exposed to information about their partners that makes them jealous, leading them to spend more time involved in online surveillance and to uncover even more jealousy-provoking information.

The Rapid Communication, entitled “More Information than You Ever Wanted: Does Facebook Bring Out the Green-Eyed Monster of Jealousy?” describes a vicious cycle in which Facebook usage and feelings of jealousy become intertwined and have a negative influence on behavior and relationships. Some participants in the study described their increasing use of Facebook as “addictive.” The authors recommend further research to explore this feedback loop and to determine whether a similar relationship between online social networking and jealousy toward a partner affects older adults as well.

“This research on university age individuals is an excellent starting point to begin asking additional questions on how this new forum might be impacting the dynamics of adult relationships and other social processes,” says Professor Dr. Brenda K. Wiederhold, Editor-in-Chief of CyberPsychology & Behavior.

 

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CyberPsychology & Behavior is an authoritative peer-reviewed journal published bimonthly in print and online that explores the psychological and social issues surrounding the Internet and interactive technologies. A complete table of contents and free sample issue may be viewed online at www.liebertpub.com/cpb

Mary Ann Liebert, Inc. (www.liebertpub.com), is a privately held, fully integrated media company known for establishing authoritative peer-reviewed journals in many promising areas of science and biomedical research, including Journal of Child and Adolescent Psychopharmacology and Alternative and Complementary Therapies. Its biotechnology trade magazine, Genetic Engineering & Biotechnology News (GEN), was the first in its field and is today the industry’s most widely read publication worldwide. A complete list of the firm’s 60 journals, books, and newsmagazines is available at www.liebertpub.com

August 6, 2009

Twitter hit with DoS attack

Filed under: Business, Media, Technology — Tags: , , , , , , — David Kirkpatrick @ 11:57 am

Web 2.0 social networking apps seem to be under fire today with Twitter hit with a denial-of-service attackand additional reports have both Facebook and LiveJournal experiencing problems.

Once again proving that axiom of the net — get popular and find a big target on your back, or servers as the case may be.

From the link:

Twitter, the popular micro-blogging service, was crippled Thursday morning by a denial-of-service attack.

The extended silence in a normally noisy Twitterworld began around 9 a.m., according to TechCrunch. Later, Twitter posted a note to its status update page saying the site had been slowed to a standstill by an attack.

In a denial-of-service attack, hackers typically direct a “botnet,” often made up of thousands of malware-infected home PCs, toward a target site in an effort to flood it with junk traffic. With the site overwhelmed, legitimate visitors cannot access the service.

“On this otherwise happy Thursday morning, Twitter is the target of a denial of service attack. Attacks such as this are malicious efforts orchestrated to disrupt and make unavailable services such as online banks, credit card payment gateways, and in this case, Twitter for intended customers or users,” co-founder Biz Stone said in a blog post. “We are defending against this attack now and will continue to update our status blog as we continue to defend and later investigate.”

June 18, 2009

Technology and the Green Revolution

Filed under: Media, Politics, Technology — Tags: , , , , , , , , — David Kirkpatrick @ 2:29 pm

Technology is playing a huge role in the fight against the coup in Iran. Twitter has especially been a great boon to the Iranians fighting against a corrupt leadership. This is a story that is still very much playing out with no potential end result showing itself with clarity. One thing is certain — Iran 2009 will go down as the first true information age revolution in terms of technology driving getting information to both internal protesters and the outside world.

Here’s a breakdown from CIO.com on some of the relevant tech. Mentioned include Twitter, Facebook, proxies, DDOS, YouTube and Flickr.

From the link:

As political tensions increase in Iran, online communities are ramping up their opposition efforts. The Iranian government continues to restrict access to the Web, but many opposition supporters are still able to share news and information online. In response to the publicity around opposition protests, Iran has reportedly begun the process of restricting the movements of foreign journalists. But when any Iranian citizen carrying a cell phone or camera can become an instant journalist, how important is Iran’s crackdown on foreign media?

May 26, 2009

Social networking and the workplace

Research from Deloitte LLP Ethics & Workplace survey,

The release:

Deloitte study reveals tension regarding the use of social media in the workplace

According to the third annual Deloitte LLP Ethics & Workplace survey, 60 percent of business executives believe they have a right to know how employees portray themselves and their organizations in online social networks. However, employees disagree, as more than half (53 percent) say their social networking pages are not an employer’s concern. This fact is especially true among younger workers, with 63 percent of 18–34 year old respondents stating employers have no business monitoring their online activity

That said, employees appear to have a clear understanding of the risks involved in using online social networks, as 74 percent of respondents believe they make it easier to damage a company’s reputation.

“With the explosive growth of online social networks, such as Facebook and Twitter, rapidly blurring the lines between professional and private lives, these virtual communities have increased the potential of reputational risk for many organizations and their brands,” said Sharon Allen, chairman of the board, Deloitte LLP. “While the decision to post videos, pictures, thoughts, experiences, and observations is personal, a single act can create far-reaching ethical consequences for individuals as well as employers. Therefore, it is important for executives to be mindful of the implications of this connected world and to elevate the discussion about the risks associated with it to the highest levels of leadership.”

A mere 17 percent of executives surveyed say they have programs in place to monitor and mitigate the possible reputational risks related to the use of social networks. Additionally, while less than a quarter have formal policies on the medium’s use among their people, nearly half (49 percent) of employees indicate defined guidelines will not change their behavior online.

“One-third of employees surveyed never consider what their boss or customers might think before posting material online,” Allen continued. “This fact alone reinforces how vulnerable brands are as a result of the increased use of social networks. As business leaders, it is critical that we continue to foster solid values-based cultures that encourage employees to behave ethically regardless of the venue.”

The complete results of the 2009 Ethics & Workplace survey reflect opinions of employees and business executives on questions on ethics, work-life balance, reputational risk and the prevalence of boardroom participation as it relates to increased employee social networking.

Methodology
Opinion Research conducted a telephone survey on behalf of Deloitte LLP among a national probability sample of 2,008 employed adults comprising 1,000 men and 1,008 women 18 years of age and older, living in private households in the continental United States. Interviewing for these CARAVAN Surveys was completed during the period April 9–13 and 16–19, 2009. Sampling error is +/- 2.5 percent.

Opinion Research also conducted an online survey of 500 business executives. The sample for the study came from a panel of executives across the United States, including company owners, directors, CEOs, controllers, EVPs, CIOs, VPs, and board members. Invitations to participate in the study were sent beginning on April 10, 2009 and data collection continued through April 17, 2009.

About the Deloitte Chairman’s Survey
The Deloitte LLP Chairman’s survey is designed to measure workplace behavior and the impact leadership has on the workplace environment. Following up on last year’s survey, which uncovered a link between transparency of leadership and employee productivity, this year’s survey studied the impact of use of social networking on reputational risk, workplace ethics, and career-life fit. Sharon Allen, Chairman of the Board, Deloitte LLP, is the sponsor of the annual survey.

Social networking is not private

Filed under: Business, et.al., Media, Technology — Tags: , , , , , , , , , — David Kirkpatrick @ 3:54 pm

Not only is social networking not private, for the most part you are ceding some, or all, of the rights to material you post to social networking websites. Once your material is on their servers, you’ve essentially given it away. Something to think about.

From the link:

A study conducted by the University of Cambridge discovered that social networking sites such as Facebook and MySpace do not immediately remove from its servers photos that have been deleted by users. The study audited 16 different social networking sites by uploading photos, noting their URLs, and then deleting them. Thirty days later researchers checked the URLs, and in the case of 7 sites, the photos had not been removed from content delivery networks.

The 7 sites are: Bebo, Facebook, hi5, LiveJournal, MySpace, SkyRock, and Xanga.

Other sites were able to remove pictures immediately, and surprisingly, frequent security offender Microsoft was one of them: Windows Live Spaces had immediate removal of photos. Also on the ball were Orkut, Photobucket, and Flickr.

May 11, 2009

Social networking and the job search

Filed under: Business, Technology — Tags: , , , , , — David Kirkpatrick @ 2:52 pm

If you are in the position of looking for work, here’s an article outlining how some job seekers found employment utilizing social network sites like Twitter, LinkedIn and Facebook.

From the link:

Brennan Carlson ( Facebook and LinkedIn), a newly hired product manager at e-mail marketing firm Lyris Inc., is an extreme example. He took a highly organized, scientific approach to his job search when he was laid off from Yahoo Video last winter.

This included using custom search engines, Greasemonkey(a Firefox plug-in allowing customized Web page appearances via JavaScript), scripts running on top of Firefox, widgets, mashups, a spreadsheet and a customized Netvibes “start page”that organizes blogs, news, weather, photos and social networks. Carlson also made concentrated use of social networking sites to present himself online and to research targeted companies.

LinkedIn was one of the most useful tools he used, as it is for almost everyone else we interviewed. It’s also a key tool for IT hiring managers and recruiters looking for candidates. It has become the de-facto must-use tool in today’s career environment.

But whether it’s LinkedIn or one of the other myriad services, these Web tools are vital to today’s IT job search, Carlson said.

“If you’re not online, get online,” Carlson said. “Be everywhere. Start using these services. . . If you’re not on Twitter, get there. Start Tweeting.”

April 15, 2009

Facebook takes Europe

Filed under: Business, Media, Technology — Tags: , , , , — David Kirkpatrick @ 1:56 pm

A release from the wee hours of this morning:

LONDON, April 15/PRNewswire/ —

    – Facebook Captures #1 Ranking in Spain for the First Time in February

    comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world,
today released an analysis of Facebook’s growth in Europe during the past
year. As the popular social networking site has increasingly focused its
attention on global expansion and increased penetration across countries and
regions, the site has catapulted to the #6 ranked Web property worldwide with
275 million visitors in February, a 175-percent increase versus year ago. One
of the global regions that best illustrates Facebook’s growth is Europe,
where the site has seen a 314-percent increase to nearly 100 million
visitors.

    (Logo: http://www.newscom.com/cgi-bin/prnh/20080115/COMSCORELOGO)

    Not only does Facebook have a growing audience, it is also a highly
engaged audience with the average user spending three hours per month on the
site. One year ago, Facebook usage accounted for 1.1 percent of all minutes
spent online in Europe, but by February 2009 that number had increased to 4.1
percent of all minutes. Facebook also accounts for a full 30.4-percent of
minutes spent in the social networking category, up from 12.3 percent a year
earlier.

   
    Facebook Share of Time Spent in Europe
    February 2009 vs. February 2008
    Total Europe, Age 15+ – Home and Work Locations
    Source: comScore World Metrix
   
                                         Share of Minutes
                                         Feb-08    Feb-09
   
    Share of Total Internet Minutes        1.1%      4.1%
    Share of Social Networking Minutes    12.3%     30.4%

    “Facebook has very quickly taken a leading position across most of the
European social networking market despite having a strong foothold in just a
few European countries one year ago,” said Mike Read, comScore Managing
Director of Europe. “Over the course of the past year, it has climbed the
rankings in virtually every market and taken over the top position in
several. Most recently, Facebook grabbed the top position in Spain after
nipping at the heels of a leading local player for the past several months.”

    Facebook Leads in Spain, Most of the Rest of Europe

    Facebook has taken a leading position in the social networking category
across the majority of countries in Europe in recent months. Of the 17
European countries individually reported by comScore, Facebook owned the top
position in the social networking category in 11 of them. The site’s audience
is largest in the U.K. with 22.7 million visitors (up 75 percent versus year
ago), followed by France with 13.7 million visitors (up 518 percent) and
Turkey with 12.4 million visitors (year ago data not available).

    Most recently, Facebook captured the top spot in the Spanish market in
February with 5.7 million visitors, representing a dramatic tenfold increase
versus year ago. It has also soared in Italy, growing more than 2,700 percent
to 10.8 million visitors.

   
    Facebook Growth in Europe
    February 2009 vs. February 2008
    Total Europe, Age 15+ – Home and Work Locations
    Source: comScore World Metrix
   
                                        Unique Visitors (000)
    Facebook.com                                             Rank in Social
                                              Percent     Networking Category
                        Feb-08      Feb-09    Change           in Feb-09
   
    Europe              24,118      99,776      314%                1
    United Kingdom      12,957      22,656       75%                1
    France               2,217      13,698      518%                1
    Turkey*                N/A      12,377       N/A                1
    Italy                  382      10,764     2721%                1
    Spain                  515       5,662      999%                1
    Germany                680       3,433      405%                4
    Belgium                327       2,308      607%                1
    Sweden               1,211       2,298       90%                1
    Denmark                533       2,022      279%                1
    Switzerland            282       1,690      499%                1
    Norway                 819       1,479       81%                1
    Finland                555       1,341      142%                1
    Netherlands            236       1,031      337%                2
    Austria                112         663      491%                2
    Ireland                203         512      153%                2
    Russia                 117         478      309%                7
    Portugal                72         193      169%                3

    *Turkey is a newly reported individual country in comScore World Metrix;
year ago data not available

    The only countries in which Facebook does not hold the #1 or #2 position
in the social networking category are Germany, where it ranks fourth, Russia
(#7) and Portugal (#3).

    About comScore

    comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital
world and preferred source of digital marketing intelligence. For more
information, please visit www.comscore.com/companyinfo.

Source: comScore, Inc.

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