Actually a cross promotion with Burger King:
From the linK:
For the next seven days, Burger King will be a selling a gigantic seven-layer Whopper, which is apparently a gargantuan five-inches thick. The price? Y777, of course — at least for the first 30 customers each day. If you’re customer number 31, you’ll be paying Y1450. Given that a double Whopper is loaded with just shy of 1,000 calories, we’re guessing that this one’s a good few days worth of “nutrition.”
David Kirkpatrick 