David Kirkpatrick

August 24, 2010

Tuesday video fun — Roger Federer’s ball control

Filed under: et.al., Sports — Tags: , , , , , — David Kirkpatrick @ 2:07 pm

Tennis ball control, that is.

Enjoy …

March 6, 2010

Saturday video fun — 1969 IHOP ad

Filed under: Business, et.al., Media — Tags: , , , , , , — David Kirkpatrick @ 11:41 am

Yep, I’m doubling down on the strange and unusual today. This gem from the mind of late-60s admen looks like the result of a little too much microdot with a splash of funny mushrooms thrown in for good measure. It’s weird, and it’s trippy, but does it really make you want to head down to the International House of Pancakes?

(Hat tip: boing boing)

November 24, 2009

Newspapers are worse off than advertised

Filed under: Business, Media — Tags: , , , — David Kirkpatrick @ 1:26 pm

Probably much worse off. Not only is circulation down across the nation, new auditing rules allow newspapers to to count readers as paying customers in terms of circulation figures. I guess that’s nice to feebly prop up dying ad rates, but does nothing to stop the real bleeding. Add me to the cassandra chorus — newspapers as we still (barely) know them today will be gone within ten years. Maybe sooner.

From the link:

These looser standards are especially helpful to a newspaper if it sells an “electronic edition.” That can include a subscriber-only Web site, such as what The Wall Street Journal has, or it can be a digital replica of a newspaper’s printed product. Several dozen publications, including USA Today, sell access to these daily “e-editions” that show how the news was laid out in print.

Under the new auditing standards, if a newspaper sells a “bundled” subscription to both the print and electronic editions, the publication is often allowed to count that subscriber twice.

If not for these rules, the industry’s numbers would look even worse. Average weekday circulation at 379 U.S. newspapers fell 10.6 percent during the six months ending in September. That was the steepest decline ever recorded by the Audit Bureau of Circulations, the organization that verifies how many people are paying to read publications.

It’s not clear what the numbers would have been under the old auditing standards. But the effects of the new rules were widespread. There were 59 newspapers that listed at least 5,000 electronic editions in their weekday circulations, according to an Associated Press review of the figures filed with the ABC for the April-September period. In all but a few instances, the number of electronic subscribers was substantially higher than a year ago.

October 23, 2009

Crazy Windows 7 promotion in Japan

Filed under: Business, Media, Technology — Tags: , , , , , , — David Kirkpatrick @ 5:36 pm

Actually a cross promotion with Burger King:

From the linK:

For the next seven days, Burger King will be a selling a gigantic seven-layer Whopper, which is apparently a gargantuan five-inches thick. The price? Y777, of course — at least for the first 30 customers each day. If you’re customer number 31, you’ll be paying Y1450. Given that a double Whopper is loaded with just shy of 1,000 calories, we’re guessing that this one’s a good few days worth of “nutrition.”

April 4, 2009

Social networking and privacy

Filed under: Business, Technology — Tags: , , , , — David Kirkpatrick @ 2:09 pm

Privacy is the big bugaboo with social networking. Just ask Facebook after its terms of service debacle. This CIO.com article does a good job of laying out the importance of privacy (or lack there of for users) in terms of social networks being able to significantly monetize and how any social networking site is one security breach away from losing all the cards up its sleeve.

From the link:

As social networks like Facebook and LinkedInstrive to formulate sustainable business models built upon advertising or the selling of premium services, the biggest hurdle they face might rest within their users’ increased awareness of online privacy.

The common assumption that social networking users don’t care about privacy is misguided. The majority of people who use social networks (nearly 60 percent or more) have already modified their privacy settings, according to two separate research studies from the Pew Internet & American Life Project and School of Information and Library Science. Furthermore, privacy experts warn that an unfortunate (but perhaps inevitable) security breach that exposes user data over social networks in the coming years could cause a privacy tipping point in which users push back in a more substantive and widespread way.

“Privacy will become more important when the information is used for more nefarious reasons, like for stealing your identity,” says Larry Ponemon, president of the Ponemon Institute, a privacy research firm.

For their part, executives at major social networking sites and their advertisers argue that a culture of greater openness on the Web will prevail. They also say increased user attention to privacy could actually be advantageous to their business: If people feel comfortable with who can see their Facebook profile, for instance, they are more likely to be honest with the information they contribute to the network, which helps in serving up relevant ads that people might click on.

December 26, 2008

90 things to watch in 2009

Filed under: Business, et.al., Media — Tags: , , , , — David Kirkpatrick @ 1:21 pm

A list for the coming year from JWT, the advertising agency. To tell the truth, this list looks a tad random to me.

The release:

Ninety Things to Watch in 2009

JWT’s Annual List Includes Pisco Sours, Inconspicuous Travel and the Collective Consciousness

NEW YORK, Dec. 26 /PRNewswire/ — JWT, one of the largest advertising agencies in the world, today released its list of 90 things to watch in 2009.

“Our list points to the broader trends we’re seeing, showing the ways in which these shifts will manifest in our everyday lives,” says Ann Mack, director of trendspotting at JWT.

Among these shifts, the recession will make the biggest impact, says Mack. “A lot of what to watch in 2009 relates to consumers’ adaptation to the economic situation, from ‘affordable nutrition’ to ‘more under one roof,'” notes Mack.

JWT’s list of 90 Things to Watch in 2009 (unranked and in alphabetical order):

  1. 21st-Century Networking
  2. Affordable Nutrition
  3. Amy Poehler
  4. Apatow-esque Humor
  5. Bruno
  6. Building a Beauty Arsenal
  7. Buraka Som Sistema
  8. Career Reinvention and Extension
  9. Chat-Avoidance Services
  10. The Cleveland Show
  11. Cloud Computing
  12. The Collective Consciousness
  13. Creativity in the Informal Economy
  14. Credit Card Dieting
  15. Crowdfunding
  16. The Decline of E-Mail
  17. Distraction as Entertainment
  18. DIY Repairs and Renovations
  19. Doha
  20. Dragonball
  21. EarthRoamer
  22. Electric Bikes
  23. Elizabeth Banks
  24. Emma Stone
  25. The Energy Race
  26. Environmental Exercise
  27. Family-Friendly TV
  28. Freebies
  29. Gerard Butler
  30. Girl Talk
  31. Giving Circles
  32. Gluten-Free
  33. Good Old-Fashioned Cooking
  34. Graphic Novels Hit Hyperdrive
  35. The Green-Collar Class
  36. hi5
  37. Holographic Projection
  38. Home as Castle
  39. HomeAway
  40. Homemade Beauty Treatments
  41. How to Talk to Girls
  42. Incognito luxury
  43. Inconspicuous Travel
  44. Innocent Cosmetics
  45. Lady GaGa
  46. Lala.com
  47. Lance Armstrong
  48. Lykke Li
  49. Maria Pinto
  50. Marketing with Aromas
  51. Michelle Obama
  52. Microfinancing’s Second Wave
  53. Mobile Phones Get Personal
  54. More Under One Roof
  55. NASA’s Kepler Telescope
  56. Netbooks
  57. Noor
  58. No “Paper” in Newspapers
  59. Nutrition Replaces Dieting
  60. Obama-speak
  61. ODO7
  62. Online TV Network Crackle
  63. Online Video Ads
  64. Outliers (as a term)
  65. Palin’s Grandson
  66. Personalized Travel Guides
  67. Pisco Sours
  68. Presidential Sightseeing
  69. Prince William Wedding Watch
  70. Product Source Tags
  71. Radical Transparency Meets Genomics
  72. Readers + Social Media = Revenue?
  73. Residential Market for Solar Power
  74. Ricky Rubio
  75. Russell Brand
  76. Safe-keeping
  77. The Small Movement
  78. Smart Garages
  79. South Africa
  80. Stuart Karten
  81. Sustainable Fishery
  82. T. Boone Pickens
  83. Telepresence
  84. Touch Screens
  85. Twitter Copycats
  86. Virtual Reality Therapy
  87. Virtual Socializing
  88. Widgets
  89. Wikileaks
  90. Xbox Streaming

  About JWT

JWT is the world’s best-known marketing communications brand. Headquartered in New York, JWT is a true global network with more than 200 offices in over 85 countries employing nearly 10,000 marketing professionals.

JWT consistently ranks among the top agency networks in the world and continues its dominant presence in the industry by staying on the leading edge — from producing the first-ever TV commercial in 1939 to developing award-winning branded content for brands such as Freixenet, Ford and HSBC.

JWT’s pioneering spirit enables the agency to forge deep relationships with clients including Bayer, Cadbury, Diageo, DTC, Ford, HSBC, Johnson & Johnson, Kellogg’s, Kimberly-Clark, Kraft, Nestle, Nokia, Rolex, Schick, Shell, Unilever, Vodafone and many others. JWT’s parent company is WPP (NASDAQ:WPPGY).

May 7, 2008

30 second ad in 2009 Super Bowl?

Filed under: Business, Sports — Tags: , , , , — David Kirkpatrick @ 10:06 pm

Starting price a mere $3 million.

From the WSJ link:

The Super Bowl has always been a tough ticket, but now NBC is telling advertisers it will cost them $3 million just to get into the game — for 30 seconds.

NBC Universal, a unit of General Electric Co., plans to announce next week that $3 million will be the entry price for a commercial at the 2009 Super Bowl. While individual slots have sold at that level before, it’s never been the starting point for negotiations for the dozens of 30-second ads sold for the game. It represents a price increase of more than 10%, roughly double the usual annual rise.