A lot of companies are spending a lot of time trying to sort out web 2.0 and web 3.0 and how social networking technology will fit into corporate culture, and improve business at the same time.
Looks like consulting firm Booz Allen Hamilton may have stumbled into at least one working solution.
From the link:
If large companies are looking for evidence that a social networking strategy can work, Booz Allen Hamilton may have given them some.
BAH showcased its Hello application — in essence an enterprise version of Facebook — during a presentation at the Enterprise 2.0 conference in Boston Tuesday.
The portal, which incorporates blogs, wikis, podcasts, RSS feeds, personal profiles and other familiar social networking tools, was launched in August 2008.
While the technologies themselves may not be anything new, Hello’s rate of internal adoption suggests enterprise social networking can indeed become the pervasive force pundits and vendors have long proclaimed it will be.Since the launch, more than 40 percent of BAH’s roughly 20,000 workers have added content to Hello, and the portal contains about 350 subcommunities devoted to various topics, even though participation is voluntary, BAH senior associate Walton Smith said. “We’re excited we’re growing that fast and there’s no mandate.”
David Kirkpatrick 