David Kirkpatrick

April 20, 2010

Twitter and advertising

Yep, they’re going there.

I may not completely enjoy the experience, but it’s an overdue move.

From the link:

Twitter is finally taking off the training wheels and moving into the world where real businesses tread with the launch today of its first advertising model .

The microblogging phenomenon has long avoided coming up with a business plan or even talking about one. Just last October, Twitter CEO Evan Williams told an audience at the Web 2.0 Summit in San Francisco that the company wanted to focus on developing the site , instead of on a business model.

But the time has come for Twitter to figure out how to make money over the long haul.

It’s a decision that makes the company look less like a grand hobby and more like an actual business , said Rob Enderle, an analyst with the Enderle Group.

But, will the masses revolt?

From the link:

Now that Twitter has begun to display ads–pardon me, Promoted Tweets–in users’ search results, the big question is how millions of loyal Twitter fans will respond. Reaction on the micro-blogging site has been muted thus far–more questions than commentary, actually–and it’s apparent that most users haven’t seen the new ads yet.

According to a blog post by Twitter co-founder Biz Stone, the ad program will be rolled out gradually, with Promoted Tweets (such as the Starbucks (SBUX) example below) appearing atop some Twitter.com search result pages.

Of course, the very idea of product-pitching tweets won’t sit well with a good number of Twitter users, who’ve grown accustomed to the ad-free (and unprofitable) service.

1 Comment »

  1. […] more from the original source: Twitter and advertising « David Kirkpatrick Posted by chumpette on April 20th, 2010 Tags: Twitter, been-muted, display-ads, how-millions, […]

    Pingback by Twitter and advertising « David Kirkpatrick « Chumpette — April 20, 2010 @ 10:58 pm


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