David Kirkpatrick

July 16, 2008

Google’s ranking analytics

Filed under: Media, Technology — Tags: , , , — David Kirkpatrick @ 2:34 pm

One of my commercial specialties is SEO website content and I’ve blogged about the concept and techniques. One aspect of SEO that is always something of a mystery is the various analytics used by search engines, particularly by the big dog, Google.

Here’s a post on the official Google blog titled, “Technologies behind Google ranking.” Interesting stuff on what they’re doing over in Mountain View. Should be of interest to anyone who uses Google, and particularly of interest to anyone involved in any of the various aspects of search engine optimization.

From the second link:

In my previous post, I introduced the philosophies behind Google ranking. As part of our effort to discuss search quality, I want to tell you more about the technologies behind our ranking. The core technology in our ranking system comes from the academic field of Information Retrieval (IR). The IR community has studied search for almost 50 years. It uses statistical signals of word salience, like word frequency, to rank pages. (See “Modern Information Retrieval: A Brief Overview” for a quick overview of IR technology.) IR gave us a solid foundation, and we have built a tremendous system on top using links, page structure, and many other such innovations.

Search in the last decade has moved from give me what I said to give me what I want. User expectations from search have rightly increased. We work hard to fulfill the expectations of each and every user, and to do that we need to better understand the pages, the queries, and our users. Over the last decade we have pushed the technologies for understanding these three components (of the search process) to completely new dimensions.

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February 19, 2008

SEO website content

Filed under: Business, et.al., Media, Technology — Tags: , , , — David Kirkpatrick @ 1:36 am

SEO (search engine optimization) website content is a unique animal in the world of writing and content. This post is an example of SEO content. Not to give away the farm (this is among my commercial specialties), this post will exceed 250 words and the writing will be roughly middle-school aged reading level, contain easy to digest paragraphs and will not suffer from spelling or crippling grammatical errors.

The concept of SEO goes far beyond content. There’s a great deal of back-end technology and coding involved in building a SEO website, but the “face” the end user sees is the writing (and, of course, design elements.) Search engine algorithms take this into account, and web page creators now take much more notice of the content than was the case even three or four years ago.

I’ve done SEO website content for companies ranging from start-ups to global giants. A lot of these companies had existing content that was, “just thrown up there,” with little thought. Some smaller companies had major errors in existing website content, larger companies had some sloppy writing among other problems. The common theme was these companies didn’t think about the search engine impact of the website content.

That has all now changed. Most everyone in the game understands there’s more to building SEO websites than meta tags and other coding tricks. Online writing that meets a few certain criteria — a lack of overt mistakes is an important feature — helps a site gain search engine traffic. And there SEO website content was born.

Another trick is to provide crosslinks within a site to connect all the content. An example is this link. It leads to the “about” page on this blog. That page contains a way readers can get in touch with me. If you are looking for SEO website content and found this page, I’d have to say this SEO content was successful. Head over to my “about” page and get in touch. I bet I can help you with any SEO website content needs you might have.