David Kirkpatrick

January 21, 2010

OK Go on today’s music industry

Filed under: Arts, Business, Media, Technology — Tags: , , , , , , , — David Kirkpatrick @ 1:23 am

Short version: YouTube, change your tracking metrics so our label (EMI) will let our fans embed our videos again. Long version (after reading through the lines): the industry is completely broken, but we’re in too deep to walk away.

From the link:

We’ve been flooded with complaints recently because our YouTube videos can’t be embedded on websites, and in certain countries can’t be seen at all. And we want you to know: we hear you, and we’re sorry. We wish there was something we could do. Believe us, we want you to pass our videos around more than you do, but, crazy as it may seem, it’s now far harder for bands to make videos accessible online than it was four years ago.

See, here’s the deal. The recordings and the videos we make are owned by a record label, EMI. The label fronts the money for us to make recordings – for this album they paid for us to spend a few months with one of the world’s best producers in a converted barn in Amish country wringing our souls and playing tympani and twiddling knobs – and they put up most of the cash that it takes to distribute and promote our albums, including the costs of pressing CDs, advertising, and making videos. We make our videos ourselves, and we keep them dirt cheap, but still, it all adds up, and it adds up to a great deal more than we have in our bank account, which is why we have a record label in the first place.

(Hat tip: boing boing)

OK Go – This Too Shall Pass from OK Go on Vimeo.