David Kirkpatrick

November 4, 2009

NewMajority.com has rebranded …

to FrumForum.com.

From the link, David Frum’s take on the move:

From the time we launched the New Majority site, we have had to cope with a problem with our name. Simply put, there are a lot of “New Majorities” out there. There’s one down the road in Virginia, another at the New World Foundation, a conservative 501c4 here, a liberal one there. All this generated serious confusion, but the worst was with the best known New Majority of them all, TheNewMajority in California, because their mission and ours so closely overlapped. That overlap was leading to very unnecessary conflict with people who wanted many of the same reforms that we did.

The best solution seemed to be: a change of name. But to what?

February 13, 2009

Blackwater by any other name …

Filed under: Business — Tags: , , , — David Kirkpatrick @ 5:08 pm

… is still Blackwater to me.

From the link:

Blackwater Worldwide is abandoning its tarnished brand name.

Blackwater officials said Friday its family of two dozen businesses will now operate under the name Xe, pronounced like the letter “z.”

The decision comes as part of a rebranding effort that grew more urgent following a September 2007 shooting in Iraq that left at least a dozen civilians dead.