Tips for startups

This is a tough economic climate to put a shingle out for a new business. Here’s a short, but sweet, article on three tips for startups.

From the link:

Though, among other challenges, startups are in the unique position of needing to get their brand name recognized by the public, while a larger organization has to maintain its brand image. To keep employees and customers engaged, even through challenges, is to get involved online.

Setting up a profile on a site such as Twitter or LinkedIn has value, for even the most established brand. A company blog, or at least a press release feed helps both current and potential customers keep up to date with company news, and perhaps even add insight into how the company can better serve them. In addition, companies are quickly able to interact with clients. People want to work with people, not a faceless corporate organization. While networking in person is great, using smart online networking techniques is now just as important and is more cost efficient.

Using Twitter for job hunt

Here’s a CIO.com article on using Twitter when searching for work. I think every tool in the box should be utilized when on the employment hunt and Twitter is certainly of the moment.

You can follow me on Twitter at http://twitter.com/davidkonline.

From the first link:

Though LinkedIn tops the list of professionally-oriented social networks for job seeking, you can also use Twitter to get the word out about your skills and talents to relevant people in your industry.

But you must take some steps to be a good Twitter citizen before you tweet yourself into your next gig. We spoke with some career and social media experts on how to utilize Twitter for the purpose of job seeking, and the ways in which you can promote your own interests while helping others at the same time. (As you’ll find, you can’t do one without the other).

If you’re new to Twitter, we recommend reading our beginners’ guide to Twitter, as well as our Twitter etiquette guide, to learn more about what makes this community operate. Overall, it’s important to remember that Twitter is about exchanging ideas and letting people know more about you based on the content of your tweets.

Using LinkedIn company profiles for job search

For LinkedIn users who are looking for work, here’s a CIO.com article on utlizing LinkedIn company profiles when searching for jobs.

From the link:

Since LinkedIn Company Profiles launched nearly a year ago, more than 160,000 companies have established a profile page. If you’re job hunting in today’s struggling economy, LinkedIn company profiles can help you learn about companies on your short list in greater depth, according to career experts who have analyzed the service. Another bonus: a careful examination of LinkedIn contacts who have recently joined (or worked at) a company can help you determine if the organization would be a good fit, as you compare your own qualifications against the candidates hired.

After using the service and talking with experts, we’ve constructed a quick primer on LinkedIn company profiles and how you can start utilizing this resource right away for job hunting or networking.