David Kirkpatrick

October 8, 2009

Hey bloggers, new FTC rules coming down the pipe

Filed under: Business, Media, Technology — Tags: , , , , , — David Kirkpatrick @ 12:16 am

That group includes yours truly. The Federal Trade Commission is coming down on undisclosed paid web 2.0 content including blogging and social networking on December 1.

I do a little paid blogging, plus I tack web 2.0 exposure onto most of my PR and MR work. I don’t have a current disclosure policy — it’s pretty much chance that something gets disclosed, or not — and I’m certainly not going out of my way to hide anything. My guess is most posts that shill for something are pretty obvious whether I overtly disclose, or not, that fact.

I also  bet a lot of enthusiastic blogging I do on subjects that really grab me might even come off as shilling. For the record almost all press releases I post are posted purely with the intent of widely spreading information I find personally interesting.

At the end of the day I’m not too certain how the FTC can even seriously patrol this “issue.”

From the link:

As of December 1, the Federal Trade Commission is going to require bloggers, and prominent tweeters and Facebook types to disclose any paid endorsementsto their followers, online friends and readers. These new rules have the potential to change everyone’s online habits. Here’s what you need to know: