David Kirkpatrick

February 2, 2010

Protecting your online reputation

Filed under: Business, Media, Technology — Tags: , , , , , , — David Kirkpatrick @ 3:52 pm

Easier said than done if someone is hell-bent on trashing you. CIO.com ran two articles today on online reputation — the first covers the how-to in protecting yourself online and the second lists five tools to use to help track what’s being said about you and where it’s being said. With the current plethora of web 2.0 applications out there — Twitter, Facebook, LinkedIn, FriendFeed, YouTube, and many more — there’s a lot of online real estate to cover when searching for mentions of yourself or your company.

From the first link:

As social sites with user-generated content such as Facebook, Twitter and WordPress continue to grow in popularity, and with Google’s announcement of real-time search, you must be aware of and manage your online reputation carefully now. “Social media has made our lives very transparent,” Laratro says. “If you maintain a professional persona, this can be something positive, but if you’re unaware of comments or pictures online that that you wouldn’t even want your mother to see, it can be terrible.”

Several free tools can help you keep tabs on what’s being said about you online. One of the most popular tools is a Google Alert for your name, which will automatically inform you when you’re referenced on a website.