David Kirkpatrick

December 26, 2008

90 things to watch in 2009

Filed under: Business, et.al., Media — Tags: , , , , — David Kirkpatrick @ 1:21 pm

A list for the coming year from JWT, the advertising agency. To tell the truth, this list looks a tad random to me.

The release:

Ninety Things to Watch in 2009

JWT’s Annual List Includes Pisco Sours, Inconspicuous Travel and the Collective Consciousness

NEW YORK, Dec. 26 /PRNewswire/ — JWT, one of the largest advertising agencies in the world, today released its list of 90 things to watch in 2009.

“Our list points to the broader trends we’re seeing, showing the ways in which these shifts will manifest in our everyday lives,” says Ann Mack, director of trendspotting at JWT.

Among these shifts, the recession will make the biggest impact, says Mack. “A lot of what to watch in 2009 relates to consumers’ adaptation to the economic situation, from ‘affordable nutrition’ to ‘more under one roof,'” notes Mack.

JWT’s list of 90 Things to Watch in 2009 (unranked and in alphabetical order):

  1. 21st-Century Networking
  2. Affordable Nutrition
  3. Amy Poehler
  4. Apatow-esque Humor
  5. Bruno
  6. Building a Beauty Arsenal
  7. Buraka Som Sistema
  8. Career Reinvention and Extension
  9. Chat-Avoidance Services
  10. The Cleveland Show
  11. Cloud Computing
  12. The Collective Consciousness
  13. Creativity in the Informal Economy
  14. Credit Card Dieting
  15. Crowdfunding
  16. The Decline of E-Mail
  17. Distraction as Entertainment
  18. DIY Repairs and Renovations
  19. Doha
  20. Dragonball
  21. EarthRoamer
  22. Electric Bikes
  23. Elizabeth Banks
  24. Emma Stone
  25. The Energy Race
  26. Environmental Exercise
  27. Family-Friendly TV
  28. Freebies
  29. Gerard Butler
  30. Girl Talk
  31. Giving Circles
  32. Gluten-Free
  33. Good Old-Fashioned Cooking
  34. Graphic Novels Hit Hyperdrive
  35. The Green-Collar Class
  36. hi5
  37. Holographic Projection
  38. Home as Castle
  39. HomeAway
  40. Homemade Beauty Treatments
  41. How to Talk to Girls
  42. Incognito luxury
  43. Inconspicuous Travel
  44. Innocent Cosmetics
  45. Lady GaGa
  46. Lala.com
  47. Lance Armstrong
  48. Lykke Li
  49. Maria Pinto
  50. Marketing with Aromas
  51. Michelle Obama
  52. Microfinancing’s Second Wave
  53. Mobile Phones Get Personal
  54. More Under One Roof
  55. NASA’s Kepler Telescope
  56. Netbooks
  57. Noor
  58. No “Paper” in Newspapers
  59. Nutrition Replaces Dieting
  60. Obama-speak
  61. ODO7
  62. Online TV Network Crackle
  63. Online Video Ads
  64. Outliers (as a term)
  65. Palin’s Grandson
  66. Personalized Travel Guides
  67. Pisco Sours
  68. Presidential Sightseeing
  69. Prince William Wedding Watch
  70. Product Source Tags
  71. Radical Transparency Meets Genomics
  72. Readers + Social Media = Revenue?
  73. Residential Market for Solar Power
  74. Ricky Rubio
  75. Russell Brand
  76. Safe-keeping
  77. The Small Movement
  78. Smart Garages
  79. South Africa
  80. Stuart Karten
  81. Sustainable Fishery
  82. T. Boone Pickens
  83. Telepresence
  84. Touch Screens
  85. Twitter Copycats
  86. Virtual Reality Therapy
  87. Virtual Socializing
  88. Widgets
  89. Wikileaks
  90. Xbox Streaming

  About JWT

JWT is the world’s best-known marketing communications brand. Headquartered in New York, JWT is a true global network with more than 200 offices in over 85 countries employing nearly 10,000 marketing professionals.

JWT consistently ranks among the top agency networks in the world and continues its dominant presence in the industry by staying on the leading edge — from producing the first-ever TV commercial in 1939 to developing award-winning branded content for brands such as Freixenet, Ford and HSBC.

JWT’s pioneering spirit enables the agency to forge deep relationships with clients including Bayer, Cadbury, Diageo, DTC, Ford, HSBC, Johnson & Johnson, Kellogg’s, Kimberly-Clark, Kraft, Nestle, Nokia, Rolex, Schick, Shell, Unilever, Vodafone and many others. JWT’s parent company is WPP (NASDAQ:WPPGY).