David Kirkpatrick

February 20, 2009

Blogging and small business

Filed under: Business, Media, Technology — Tags: , , , , , — David Kirkpatrick @ 2:24 pm

Blogging, Twitter and other Web 2.0 tools can be a real boon for small business, but it’s important to have a solid plan and stay with the plan. Unless a small business owner has a lot of time to devote to social media, or has staff in place that can fill the role hiring a professional writer to ghost blog is not a bad idea.

The business owner can stay on top of the subject matter covered and frequency of blogging while the ghost blogger can focus on solid, SEO content posts and stay of abreast of the rapidly changing Web 2.0 world.

From the MainStreet.com link:

Blogs have blown up. So how does blogging fit into your marketing strategy?

First, the eye-popping statistics. There is a total Internet audience of 188.9 million worldwide for blogs, according to comScore, and eMarketer says half of all readers are in the U.S. By the end of 2009, there will be 28 million bloggers in America and 116 million readers, eMarketer projects.

Some demographics: Readers of blogs have household income of $75,000, meaning upper-middle class, according to Technorati. Half of all bloggers are on their second blog, and 59% have been posting for at least two years. In addition, two-thirds are male; half are 18 to 34 years old; 74% have college degrees; and 44% are parents.

One interesting stat that caught my eye: Fewer than 1% of readers have incomes in excess of $150,000, which tells me the following: Decision leaders aren’t typically reading blogs, and the very wealthy are not reading blogs

January 23, 2009

Scam ads that scream stupid

Filed under: Arts, Business, et.al., Media, Technology — Tags: , , , , , — David Kirkpatrick @ 3:20 pm

I regularly scour the web for professional blog  job posts (corporate ghost blogging is one of my commercial specialties) and I found this howler.

Clearly English is not the first language here, and on top of that it’s also very clearly a scam — read: ” … will get paid through a prepaid card that I will have you sign-up for!”

But the entire idea is just hilarious. This purported “employer” wants someone to build a highly successful blog with advertising on the page and then just hand over 50% of the profit. Heh.

If you’re a blogger I’m sure you don’t need any help with something like this, but please, please don’t get taken.

On a more serious note, if you’re a freelance writer — or a prospective freelance writer — don’t work for free unless you really need the clips and the outlet is very solid. Not just any website that needs content and offers you exposure. Also don’t work for outrageously low rates such as $0.05 per word (or less in may cases).

And almost never provide a free “sample” of what the job poster is seeking. Send clips, send samples of similar work, but don’t provide work-for-hire at no cost to hopefully get a job. That just won’t happen.

It’s not uncommon for an unscrupulous publisher to advertise for an editor, then make the editorial test an edit of a chapter or section of the work in question. Twenty chapters and twenty (or more) applicants later and the entire work is edited. Albeit poorly and with no coherent voice or style, but it will be edited by well-meaning suckers who each took on a chapter for no pay.

Writing is a profession and a hobby. Don’t confuse the two if you’d like to become a freelance writer.

And now that crazy, crazy ad:

I need a good blogger to write some post for me. There is big business in advertising. Here is how it works:
1.A blogger writes a good blog.
2.That blog has been viewed many times and the counter shows that.
3.The blogger post a spot for advertising.
4.Someone pays the blogger for putting there ad on the blog.
 Now that does not sound very hard, but you have to have advertisers and some way to get your blog noticed.
 The Blogger get paid 50% of whatever profits we make.
 I need a very good writer (blogger) to make some good post so advertisers  will notice the blog and add there ads to it!

 Anyone can be a blogger, no matter of age or gender!
If you take this job will get paid through a prepaid card that I will have you sign-up for!

December 19, 2008

David Kirkpatrick on Squidoo

Filed under: Business, et.al., Media — Tags: , , , — David Kirkpatrick @ 11:54 pm

That’s right. I’ve entered the dark lands of Squidoo lenses. To date I’ve created two  — SEO website content and corporate ghost blogging. Both lenses are intended to lightly cover the subject and advertise my services for both writing disciplines.

Go check ’em out, and if you are interested in contracting for either writing service be sure to get in touch. Both are commercial specialties of mine and I’m always happy to get in contact with potential clients.

You can find my blog post on SEO website content here. Find my contact information in the “about” page on this blog.

September 18, 2008

Twenty five business software tools from CIO.com

Interesting bit on 25 useful softare tools for business from CIO.com. Good list to check out, plus they give WordPress a dap so I’m spreading a little of the best blogging software out there love.

From the link:

Blogging Tool WordPress

If your business still doesn’t have a blog–one of the best ways around to provide up-to-date company and product news–you’re only about three years behind the curve. Hey, it’s not too late to catch up: WordPress installs in minutes (it even offers a free, hosted option on WordPress.com), and the platform is dazzlingly easy to use (the site’s home page carries an ad for WordPress for Dummies, but we doubt you’ll need to crack that volume). WordPress so simple, your team will be begging to contribute to the blog instead of whining that it’s too laborious. (free)

I’m in total agreement about businesses needing a blog in today’s marketplace. One of my professional services is ghost blogging. You can find contact information in my “about” page on this blog.