David Kirkpatrick

September 1, 2010

The new EPA auto fuel economy label

With hybrids and electric cars becoming more commonplace, the old miles-per-gallon rating just doesn’t cut it for fuel efficiency comparison shopping. So in steps the Environmental Protection Agency with a brand new label. Not sure exactly how clear this is at first glance, but it does offer more than just MPG information.

From the link:

All new cars and light-duty trucks sold in the U.S. are required to have a label that displays fuel economy information that is designed to help consumers make easy and well-informed comparisons between vehicles. Most people recognize the current label (or “window sticker”) by the gas tank graphic and city and highway Miles Per Gallon (MPG) information. EPA has provided fuel economy estimates in City and Highway MPG values for more than 30 years (see how fuel economy has changed).

EPA and the National Highway Traffic Safety Administration (NHTSA) are updating this label to provide consumers with simple, straightforward energy and environmental comparisons across all vehicles types, including electric vehicles (EV), plug-in hybrid electric vehicles (PHEV), and conventional gasoline/diesel vehicles. The agencies are incorporating new information, such as ratings on fuel economy, greenhouse gas emissions, and other air pollutants, onto the label as required by the Energy Independence and Security Act (EISA) of 2007.

The agencies are proposing two different label designs (see right) and are eager to gather public input. Specifically, which design, or design features, would best help you compare the fuel economy, fuel costs, and environmental impacts of different vehicles.  Submit a comment on the proposed labels.

For more information on the proposed fuel economy label redesign, please see the Proposed Rule, the proposed labels, and related documents.

And all that info isn’t enough, here’s the EPA’s release on the new labels.

(Hat tip — Potential Energy blog at Technology Review)

October 1, 2008

Registration Open for 2009 Shell Eco-Marathon Americas

Hope no one thinks I’ve gone lazy today with an extra heavy load of press release dumps, but there’s a lot of interesting news from this morning. Particularly in the renewable energy space.

Yet another (with more to come most likely) release from today:

Registration Open for 2009 Shell Eco-Marathon Americas(TM)

Fuel Efficiency Challenge to Take Place Spring 2009 and Feature All-New ‘Urban Concept’ Category

HOUSTON, Oct. 1 /PRNewswire/ — What do a trip to the racetrack and exploring solutions to current and future transportation and energy challenges have in common? It’s all part of the Shell Eco-marathon Americas, a challenge for high school, university, and college students to design, build, and test vehicles to see which can go the farthest distance using the least amount of fuel. The 2009 Shell Eco-marathon Americas event, which will take place April 15-18, 2009, at the Auto Club Speedway in Fontana, Calif., will offer two competitive categories including the all-new “Urban Concept” class.

In 2009, teams are encouraged to participate in the “Prototype” or “Urban Concept” categories — or both!

The “Prototype” category invites student teams to enter futuristic prototypes — streamlined vehicles focused on maximizing fuel efficiency through innovative design elements, such as drag reduction. Last year a new mark was set in the category by a team from Mater Die High School (Evansville, Ind.) when they achieved 2,843 miles per gallon, equivalent to 1,208.6 kilometers per liter. The “Urban Concept” category focuses on more “roadworthy” fuel-efficient vehicles. Aimed at meeting the real-life needs of drivers, these vehicles are closer in appearance to the higher-mileage cars seen on roads today. For both categories, teams can use any conventionally available energy source — including fuels such as diesel, gasoline and liquid petroleum gas, as well as alternative fuels such as hydrogen, biomass and solar.

“The Shell Eco-marathon offers young people interested in technology, energy and transportation a unique, hands-on opportunity to stretch the boundaries of fuel efficiency,” said Mark Singer, Shell Eco-marathon global project manager. “Adding the ‘Urban Concept’ category to the Americas event in 2009 is a visible demonstration of our deep commitment to face the global demand for energy head-on and an invitation for others to do the same. We look forward to seeing these vehicles on the track and, one day, powered by environmentally friendly fuels out on the roads.”

Registration for the 2009 Shell Eco-marathon Americas is now open. Interested teams are invited to sign-up NOW for a chance to stake their claim in next year’s challenge! For more information on all the 2009 events across the globe, including official rules, instructions for registration and details on cash incentives and prizes, please visit the Shell Eco-marathon web site at http://www.shell.com/ecomarathon.

The Shell Eco-marathon began in 1939 at a Shell research laboratory in the U.S. as a friendly wager between scientists to see who could get the most miles per gallon from their vehicle. The winner of that contest barely achieved 50 mpg (21 km/l), and from these humble origins, a more organized competition evolved. In 1985 in France, the Shell Eco-marathon as we know it today was born. And in April 2007, the Shell Eco-marathon Americas event was re-launched in the United States. Plans are now underway to bring the Shell Eco-marathon to other continents, including Asia in 2010.

The 25th edition of Shell Eco-marathon Europe will take place May 6-9, 2009, at the Eurospeedway Lausitz in Germany.

Shell Oil Company, including its consolidated companies and its share in equity companies, is one of America’s leading oil and natural gas producers, natural gas marketers, gasoline marketers and petrochemical manufacturers. Shell, a leading oil and gas producer in the deepwater Gulf of Mexico, is a recognized pioneer in oil and gas exploration and production technology. Shell Oil Company is an affiliate of the Shell Group, a global group of energy and petrochemical companies, employing approximately 112,000 people and operating in more than 130 countries and territories.

Disclaimer statement

This announcement contains forward-looking statements concerning the financial condition, results of operations and businesses of Royal Dutch Shell. All statements other than statements of historical fact are, or may be deemed to be, forward-looking statements. Forward-looking statements are statements of future expectations that are based on management’s current expectations and assumptions and involve known and unknown risks and uncertainties that could cause actual results, performance or events to differ materially from those expressed or implied in these statements. Forward- looking statements include, among other things, statements concerning the potential exposure of Royal Dutch Shell to market risks and statements expressing management’s expectations, beliefs, estimates, forecasts, projections and assumptions. These forward-looking statements are identified by their use of terms and phrases such as “anticipate”, “believe”, “could”, “estimate”, “expect”, “intend”, “may”, “plan’, “objectives”, “outlook”, “probably”, “project”, “will”, “seek”, “target”, “risks”, “goals”, “should” and similar terms and phrases. There are a number of factors that could affect the future operations of Royal Dutch Shell and could cause those results to differ materially from those expressed in the forward-looking statements included in this Report, including (without limitation): (a) price fluctuations in crude oil and natural gas; (b) changes in demand for the Group’s products; (c) currency fluctuations; (d) drilling and production results; (e) reserve estimates; (f) loss of market and industry competition; (g) environmental and physical risks; (h) risks associated with the identification of suitable potential acquisition properties and targets, and successful negotiation and completion of such transactions; (i) the risk of doing business in developing countries and countries subject to international sanctions; (j) legislative, fiscal and regulatory developments including potential litigation and regulatory effects arising from recategorisation of reserves; (k) economic and financial market conditions in various countries and regions; (l) political risks, project delay or advancement, approvals and cost estimates; and (m) changes in trading conditions. All forward-looking statements contained in this presentation are expressly qualified in their entirety by the cautionary statements contained or referred to in this section. Readers should not place undue reliance on forward-looking statements. Each forward-looking statement speaks only as of the date of this presentation, May 4, 2006. Neither Royal Dutch Shell nor any of its subsidiaries undertake any obligation to publicly update or revise any forward-looking statement as a result of new information, future events or other information. In light of these risks, results could differ materially from those stated, implied or inferred from the forward-looking statements contained in this document.

The United States Securities and Exchange Commission (SEC) permits oil and gas companies, in their filings with the SEC, to disclose only proved reserves that a company has demonstrated by actual production or conclusive formation tests to be economically and legally producible under existing economic and operating conditions.  We use certain terms in this presentation, such as “oil in place” that the SEC’s guidelines strictly prohibit us from including in filings with the SEC.  U.S. Investors are urged to consider closely the disclosure in our Form 20-F, File No 1-32575 and disclosure in our Forms 6-K file No, 1-32575, available on the SEC website http://www.sec.gov/. You can also obtain these forms from the SEC by calling 1-800-SEC-0330.

NOTES TO EDITORS:  High-resolution photos and broadcast-quality video of
the 2008 Shell Eco-marathon events is available for download at
First Call Analyst:
FCMN Contact:

Source: Shell Oil Company
Web site:  http://www.shellus.com/