David Kirkpatrick

June 26, 2009

What comes after enterprise 2.0?

Filed under: Business, Technology — Tags: , , , , — David Kirkpatrick @ 11:45 am

A CIO.com interview with Andrew McAfee, coiner of the term enterprise 2.0, on the next step in integrating web 2.0 into the enterprise.

From the link:

As people learned it was more efficient, for example, to put shared information into a wiki rather than e-mailing a Word document around to 50 people, the term Enterprise 2.0 was born. Coined by Andrew McAfee, an associate professor of technology and operations management at Harvard Business School, Enterprise 2.0 has yielded a whole industry of start-up and incumbent vendors that sell social software.

As that market meets this week for the annual Enterprise 2.0 conference in Boston, CIO.com’s C.G. Lynch caught up with McAfee, who recently authored a book on the topic. McAfee gives his take on how enterprises have done at adopting Web 2.0 technologies in the past year, and how the vendor landscape for selling social software to businesses has evolved.