For all the discussion on Obama’s campaign utilizing social media and how web 2.0 were game-changers in 2008, his social media director says Obama’s political message was the key component in his victory.
From the link:
Social media may be the flavor of the moment for corporate marketers but these tools won’t work for everyone, according to the man who led the social media component of Barack Obama’s 2008 presidential campaign, saying it was Obama’s message — and not the medium — that carried the 2008 election.
“Message and messenger are key. This isn’t going to work for every organization or every start-up business if the message that you are selling isn’t resonating,” said Scott Goodstein, the CEO of Revolution Messaging and formerly the external online director at Obama for America, during a speech at the Ad:Tech Singapore conference on Wednesday.
Obama, who was elected president last year, used the Internet and social media — a broad term that encompasses social networking sites, blogs, video-sharing sites like YouTube, and message service Twitter — to spread his views on key topics and organize his supporters. But the candidate, not social media or the Internet, won the election, Goodstein said.
“It was an honor to work at the Obama campaign because at that point in American history we had the right candidate, the right message,” he said.