David Kirkpatrick

November 26, 2008

Obama and the internet

Filed under: Politics, Technology — Tags: , , , , — David Kirkpatrick @ 12:59 am

After deftly harnessing the web during the long campaign, it’s expected the Obama administration will continue its groundbreaking political use of the internet. During the campaign Obama garnered a half a billion dollars from over 3 million donors and utilized the net for all manner of organization (you can find a blog post of mine on his campaign’s tech here.)  

From the first link:

With the campaign having learned what kinds of results you get from social-networking sites, viral videos, email lists, and text-messaging, it’s not hard to imagine that this administration will operate far differently than its predecessors. Sure, it’s not clear what shape it will take: how much YouTube, how much social-networking, how many email blasts from the White House or from proxies. Getting it right will be tricky. But clearly, Obama’s recent “radio address” on YouTube is a taste of things to come. I spoke yesterday with Thomas Gensemer, managing partner of Blue State Digital, the company that set up the social networking tools for the campaign (and which supplied the numbers above). He said: “My biggest outsider claim is this: The way the campaign helped inform critical decision-makers of the value of digital assets, means [these assets] will have a significant role in the ongoing administration.”