David Kirkpatrick

February 13, 2009

Blackwater by any other name …

Filed under: Business — Tags: , , , — David Kirkpatrick @ 5:08 pm

… is still Blackwater to me.

From the link:

Blackwater Worldwide is abandoning its tarnished brand name.

Blackwater officials said Friday its family of two dozen businesses will now operate under the name Xe, pronounced like the letter “z.”

The decision comes as part of a rebranding effort that grew more urgent following a September 2007 shooting in Iraq that left at least a dozen civilians dead.