David Kirkpatrick

September 8, 2008

Yahoo-Google pact gets “thumbs down” from ad group

The online ad partnership between Google and Yahoo is opposed by the Association of National Advertisers. The group sent a letter to the Justice Department to voice its concerns.

From the link:

The Association of National Advertisers said on its Web site that the letter to Thomas Barnett, assistant attorney general in charge of the Justice Department’s antitrust division, came after a “comprehensive, independent analysis” and meetings with Google and Yahoo executives.

The ANA did not disclose the text of the letter but said it states its concern that “a Google-Yahoo partnership will control 90 percent of search advertising inventory and … will likely diminish competition, increase concentration of market power, limit choices currently available and potentially raise prices to advertisers for high quality, affordable search advertising.”

The ANA says it represents 400 companies – including Apple Inc., The Coca-Cola Co., Exxon Mobil Corp., Proctor & Gamble Co. and General Motors Corp. – with 9,000 brands.