David Kirkpatrick

October 19, 2009

A small business primer for Google’s AdWords

Filed under: Business, Media, Technology — Tags: , , , , , — David Kirkpatrick @ 3:34 pm

A very informative AdWords/AdSense 101 for small business from the New York Times. Easy to understand and informative, this article is a great primer for anyone looking for a bit more guidance in using AdWords.

From the link:

Here are the basics: Google AdWords are keyword-driven ads that show up along the right-hand side of a Google search page under the rubric “sponsored links.” People who search for terms related to those you select — say, “widgets for sale” — will see your ad alongside the results of their search. How high up your ad appears on the list of sponsored links will depend, in part, on how much you’re willing to spend on your campaign. The more you spend and the more relevant your ad, the higher it will rank. Because AdWords is a pay-per-click service, you pay Google only when someone clicks on your ad.