David Kirkpatrick

September 29, 2010

Data mining Twitter

Filed under: Business, Media, Technology — Tags: , , , , — David Kirkpatrick @ 8:11 pm

A report from inside the Twitterverse.

From the link:

Twitter messages might be limited to 140 characters each, but all those characters can add up. In fact, they add up to 12 terabytes of data every day.

“That would translate to four petabytes a year, if we weren’t growing,” said Kevin Weil, Twitter’s analytics lead, speaking at the Web 2.0 Expo in New York. Weil estimated that users would generate 450 gigabytes during his talk. “You guys generate a lot of data.”

This wealth of information seems overwhelming but Twitter believes it contains a lot of insights that could be useful to it as a business. For example, Weil said the company tracks when users shift from posting infrequently to becoming regular participants, and looks for features that might have influenced the change. The company has also determined that users who access the service from mobile devices typically become much more engaged with the site. Weil noted that this supports the push to offer Twitter applications for Android phones, iPhones, Blackberries, and iPads. And Weil said Twitter will be watching closely to see if the new design of its website increases engagement as much as the company hopes it will.

July 8, 2010

Twitter adds an income stream

Filed under: Business, Technology — Tags: , , , , — David Kirkpatrick @ 1:08 pm

And it sounds both sensible and quite unobtrusive. Kudos to Twitter for looking for ways to create revenue without wrecking a unique web experience.

From the link:

You’re probably familiar with the “Groupons” of the world—social buying sites that offer deals on everything from oil changes to spa treatments, provided a certain number of people commit to purchasing it.

Today Twitter joined this trend with the launch of @earlybird Exclusive Offers, a Twitter account that will promote time-bound deals, sneak-peaks and events exclusively for its followers.

To receive alerts on these deals, Twitter users will need to follow the @earlybird account. @Earlybird will tweet the deals, which will appear in your stream, just like any other tweet from users you follow.

At first, Twitter will be partnering with with select advertisers—large international brands, it says—to develop offers solely for the Twitter community. These brands will determine the price, quantity for sale and the duration of the deal. Twitter, in turn, will earn a cut of the money that the brand brings in from sales.

April 20, 2010

Twitter and advertising

Yep, they’re going there.

I may not completely enjoy the experience, but it’s an overdue move.

From the link:

Twitter is finally taking off the training wheels and moving into the world where real businesses tread with the launch today of its first advertising model .

The microblogging phenomenon has long avoided coming up with a business plan or even talking about one. Just last October, Twitter CEO Evan Williams told an audience at the Web 2.0 Summit in San Francisco that the company wanted to focus on developing the site , instead of on a business model.

But the time has come for Twitter to figure out how to make money over the long haul.

It’s a decision that makes the company look less like a grand hobby and more like an actual business , said Rob Enderle, an analyst with the Enderle Group.

But, will the masses revolt?

From the link:

Now that Twitter has begun to display ads–pardon me, Promoted Tweets–in users’ search results, the big question is how millions of loyal Twitter fans will respond. Reaction on the micro-blogging site has been muted thus far–more questions than commentary, actually–and it’s apparent that most users haven’t seen the new ads yet.

According to a blog post by Twitter co-founder Biz Stone, the ad program will be rolled out gradually, with Promoted Tweets (such as the Starbucks (SBUX) example below) appearing atop some Twitter.com search result pages.

Of course, the very idea of product-pitching tweets won’t sit well with a good number of Twitter users, who’ve grown accustomed to the ad-free (and unprofitable) service.

January 7, 2010

Twitter looks to be settling in for the long haul

Filed under: Business, Media, Technology — Tags: , , , — David Kirkpatrick @ 12:12 pm

This is a great quote from this NYT article:

“The history of the Internet suggests that there have been cool Web sites that go in and out of fashion and then there have been open standards that become plumbing,” said Steven Johnson, the author and technology observer who wrote a seminal piece about Twitter for Time last June. “Twitter is looking more and more like plumbing, and plumbing is eternal.”

Around a year ago Twitter really started heating up for a solid year of hype and headlines, a make-or-break condition for most emerging technology. And now that it’s 2010? Twitter still looks strong. Still no actual business model to speak of, and no real money aside from venture funds, but the service itself is rolling along very nicely and has found niches all over the cultural and political map.

Here’s another informative excerpt from the link:

At first, Twitter can be overwhelming, but think of it as a river of data rushing past that I dip a cup into every once in a while. Much of what I need to know is in that cup: if it looks like Apple is going to demo its new tablet, or Amazon sold more Kindles than actual books at Christmas, or the final vote in the Senate gets locked in on health care, I almost always learn about it first on Twitter.

The expressive limits of a kind of narrative developed from text messages, with less space to digress or explain than this sentence, has significant upsides. The best people on Twitter communicate with economy and precision, with each element — links, hash tags and comments — freighted with meaning. Professional acquaintances whom I find insufferable on every other platform suddenly become interesting within the confines of Twitter.

October 20, 2009

Twitter, Google, Microsoft, data mining and dollars

Filed under: Business, Technology — Tags: , , , , , , , — David Kirkpatrick @ 12:30 pm

Whew, that’s some title up there and it’s the highly distilled — Twitteresque, even — news that it looks like Twitter is about to monetize in a very painless way. Most likely both Google and Microsoft’s Bing search engines will cut data mining deals with Twitter to leverage the power of Twitter’s real-time searchable information stream.

From the link (in bold is from me) :

The intense rivals (Google and MS) are in separate talks with the new online darling Twitter to set up their own data-mining deals , says a report from The Wall Street Journal ‘s AllThingsD Web site. The “advanced talks” are said to be over licensing deals that would allow them to integrate real-time Twitter feeds with their search engines, Google’s search and Microsoft’s Bing.

None of the three companies would respond to requests for information about the reported negotiations.

AllThingsD reported today that the individual deals could mean upfront payments worth several million dollars, or involve revenue-sharing plans.

“Ah, this could be a way for Twitter to make some money , and maybe more than just a little money,” said Dan Olds, an analyst with The Gabriel Consulting Co.

“It finally means a business model for Twitter, or at least the beginnings of one. And, of course, it means real revenue, which is very important. Not just in licensing revenue from Google or Microsoft, but also in potentially getting a piece of the action on an ongoing basis. So there could be considerable upside here for Twitter,” Olds said.

August 7, 2009

Was the Twitter DoS attack a product demonstration?

Filed under: Business, et.al., Media, Technology — Tags: , , , , , — David Kirkpatrick @ 3:10 pm

You have to admit it’s an interesting theory and more than a bit cybercloak-and-daggerish.

From the link:

Randy Abrams, director of technical education at ESET, an IT security company based in Bratislava, Slovakia, said his best guess is that a major botnet herderwas offering a demonstration of the power of his botnet to a potential client with a major target in mind.

“They could have been saying, ‘Look what I can do to Twitter. I think my botnet can handle whatever you want it to do,'” said Abrams. “I’d put my money on this being a demonstration, a show of force, by someone looking to hire out their botnet.”

Update — Or maybe not.

August 6, 2009

Twitter hit with DoS attack

Filed under: Business, Media, Technology — Tags: , , , , , , — David Kirkpatrick @ 11:57 am

Web 2.0 social networking apps seem to be under fire today with Twitter hit with a denial-of-service attackand additional reports have both Facebook and LiveJournal experiencing problems.

Once again proving that axiom of the net — get popular and find a big target on your back, or servers as the case may be.

From the link:

Twitter, the popular micro-blogging service, was crippled Thursday morning by a denial-of-service attack.

The extended silence in a normally noisy Twitterworld began around 9 a.m., according to TechCrunch. Later, Twitter posted a note to its status update page saying the site had been slowed to a standstill by an attack.

In a denial-of-service attack, hackers typically direct a “botnet,” often made up of thousands of malware-infected home PCs, toward a target site in an effort to flood it with junk traffic. With the site overwhelmed, legitimate visitors cannot access the service.

“On this otherwise happy Thursday morning, Twitter is the target of a denial of service attack. Attacks such as this are malicious efforts orchestrated to disrupt and make unavailable services such as online banks, credit card payment gateways, and in this case, Twitter for intended customers or users,” co-founder Biz Stone said in a blog post. “We are defending against this attack now and will continue to update our status blog as we continue to defend and later investigate.”

July 27, 2009

Finding jobs on Twitter

Filed under: Business, Technology — Tags: , , , , — David Kirkpatrick @ 4:04 pm

If you’re looking for work, Twitter is now a destination for openings. Check out this CIO.com article for tips on finding work via Twitter.

From the link:

But using Twitter to find new work isn’t a straightforward process. Because people publish so frequently, it’s easy to miss a lead in the process. Also, Twitter’s search tool, while serviceable, sometimes makes it hard to narrow your job inquiries down to something specific.

We spoke with some career experts about how you can search wisely. In general, you must sieve through hashtags, a symbol (#) Twitter users assign to their tweets that sorts them into different categories (I wrote a CIO.com overview on Twitter hashtags a few months ago). We also learned about a few Twitter handles (Twitter user names) that post some helpful content if you’re trying to land your next gig.

July 24, 2009

Online security issues — Twitter and Adobe Reader

Online security should always be at least a tiny voice in your head whenever connected to the web — and with mobile devices, Wi-Fi, et.al., being connected is becoming 24/7 for a lot of people.

Here’s two articles on security issues with popular online tools.

First up is Twitter:

In April, a Twitter wormknown as “Mikeyy” or “StalkDaily” reared its head. Similar to the 2005 Samy worm on MySpace, the Mikeyy worm was authored by a 17-year-old who took advantage of a code quirk to gain notoriety for his Web site, StalkDaily.com. Twitter shut it down–plus a few follow-up viruses (“How TO remove new Mikeyy worm!”)–fairly quickly. Following the worm attacks, cofounder Biz Stone wrote on the company blog, “Twitter takes security very seriously and we will be following up on all fronts.”

Shortened-URL Dangers

Parallel to the growth of Twitter is the expansion of URL-shortening services. Fitting your thoughts into 140 characters takes practice; including full URLs is almost impossible. Usually URLs have to be truncated through services such as Bit.ly and TinyURL.com, which also mask the true destination URL and can present their own security problems as a result.

The first signs of shortened-URL trouble came with a pair of Twitter worms that promised to help users remove the Mikeyy worm. In June, a wave of hidden poisoned URLs swept Twitter, using Bit.ly links to low.cc and myworlds.mp domains where users were asked to download a file called free-stream-player-v_125.exe to view a video. The file held malware. Bit.ly and TinyURL have been responsive to reports of abuse; Bit.ly, for one, now blocks those low.cc and myworlds.mp domains.

And second is a troubling issue combing two Adobe applications — Flash and Reader:

Adobe Systems Inc. late Wednesday admitted its Flash and Reader software have a critical vulnerability and promised it would patch both next week.One security researcher, however, said Adobe’s own bug-tracking database shows that the company has known of the vulnerability for nearly seven months.

In a security advisory posted around 10 p.m. Eastern time Wednesday, Adobe acknowledged that earlier reports were on target. “A critical vulnerability exists in the current versions of Flash Player (v9.0.159.0 and v10.0.22.87) for Windows, Macintosh and Linux operating systems, and the authplay.dll component that ships with Adobe Reader and Acrobat v9.x for Windows, Macintosh and UNIX operating systems,” the company said.

Click here to find out more!The “authplay.dll” mentioned in the advisory is the interpreter that handles Flash content embedded within PDF files, and is present on any machine equipped with Reader and Acrobat.Adobe said it would patch all versions of Flash by July 30, and Reader and Acrobat for Windows and Mac no later than July 31. Until a patch is available, Adobe said users could delete or rename authplay.dll, or disable Flash rendering to stymie attacks within malformed PDF files. Adobe did not offer any similar workaround for Flash and could only recommend that “users should exercise caution in browsing untrusted websites.”

The U.S. Computer Emergency Response Team (US-CERT), part of the Department of Homeland Security, included instructions on how to delete the Flash interpreter from Windows, Mac and Linux machines in a Wednesday advisory of its own.

July 16, 2009

Wal-Mart’s Twitter terms of service …

Filed under: Business, Technology — Tags: , , , , , — David Kirkpatrick @ 3:57 pm

… is as stupid as it is vague.

I’ll just let this bit from the link make my point:

As Michael Masnick of Techdirt points out, it’s hard to understand who these terms are directed at — employees of Wal-Mart who use Twitter, or customers who talk about Wal-Mart products on Twitter, or both. But the fact that Wal-Mart had its legal counsel construct a 3,000-plus word document entitled “Wal-Mart’s Twitter Terms of Use” means they want to be cautious for what liability they incur over the medium.

What on earth would make Wal-Mart think that it could expect the average Joe, say someone who Tweets about a Wal-Mart customer experience, to play by rules that the company itself lays out? We’re not sure

June 12, 2009

Dell earns $3M from Twitter account

Filed under: Business, Technology — Tags: , , , , — David Kirkpatrick @ 3:29 pm

At least it claims as much. It’ll be interesting to see how many large companies announce ROI from Twitter — and really, what is the “investment?;” the salary of the employee creating and responding to tweets? — and how many companies with little or no brand identity fare with aggressive social networking.

From the link:

Dell Computers announced last night that it has surpassed $3 million in sales via links from one of its Twitter accounts, making one of the most high profile examples of social media Return on Investment (ROI) all the more juicy.Telling your reluctant boss that social media is worth using because Dell made $3 million on Twitter, however, runs the risk of encouraging e-commerce broadcast as the model for engagement in conversation. Other, more conversational, examples of ROI make important additions to conversations about Dell and social media. (They also concern a lot more money.)

(Hat tip: @Rex7 RT @prebynski)

May 13, 2009

Everything Twitter

Filed under: Media, Technology — Tags: , , , , — David Kirkpatrick @ 3:10 pm

Well, not everything since I’ve done plenty of blogging about the microblogging/social networking application and website.

Here’s three offerings on Twitter from CIO.com — a comprehensive overview that is an excellent place to begin for every tweeting experience level, a great explanation of hashtags (using “#” in front of a key descriptor, such as #followfriday) in Twitter and a blog post blaming Twitter power users for running off the latest wave in new tweeters.

From the comprehensive overview:

Twitter Etiquette: Five Dos and Don’ts

Twitter beginners need to understand the rules of etiquette for the service. So before you stick a foot measuring 140-characters-or-less in your mouth, check out our advice on how to follow and un-follow, share politely, direct message appropriately, and more.

From the explanation of hashtags:

Twitter (the company) didn’t create hashtags. The Twitter community’s early adopters came up with the idea to put a “#” in front of topics to add context to tweets. The tag would also help filter and sort them out for future readers.

According to a Twitter fan website, the hashtags achieved significant notoriety with Twitter users in 2007 during the San Diego fires, when users designated their tweets with “#sandiegofires.”

The trend to use hashtags led to the community-driven site hashtags.org, where a semi-official index of Twitter’s hashtags now resides. To access the site, Twitter users merely need to opt-in (for free) by following @hashtags on Twitter.

And finally, from the blog post on ill mannered power users:

The rise of Twitter’s user-base has differed from Facebook, which grew upon a mainstream audience of college and high school kids looking to post photos and share the details of a Saturday night. While they were tech-savvy in the sense that they grew up with the Web, they weren’t “techy.” To them, the Web and technology just exists — and nothing more. 

Twitter has traveled a different road with its user base. Tech nerds and social media evangelists populated the service initially, followed by traditional media and public relations folks who wanted to track them. Soon, businesses and some over-aggressive marketers hopped in on the fun, before leading to famed celebrity accounts.

You can find on Twitter at http://twitter.com/davidkonline.

April 15, 2009

No rush to monetize Twitter …

Filed under: Business, Media, Technology — Tags: , , , , , , , — David Kirkpatrick @ 2:06 pm

… according to co-founder Biz Stone. The buzz and profile is skyrocketing, but at some point that will max out. This should be an interesting rollout to keep your eyes on because at some point some serious money will change hands for an open API application that lets people send 140 characters at a pop. Think about that for a second and then realize there is no way to predict what will hit next in the online universe.

From the link:

“It’s not tough for us because we have a lot of money in the bank and patient investors [and a] patient board,” said Stone, adding that the company first wants to focus on growing the network, increasing its user base and adding new features to the site. “We want to focus on this before profit. If we focus on profit, then we take people away from focusing on features.”

Online pundits and bloggers have been closely eyeballing Twitter and criticizing the company’s lack of a business plan, doling out dire warnings about the future of the microblogging site unless it comes up with a viable strategy for making money sometime very soon.

A Wall Street Journal blog post written by Kara Swisher on Thursday is whipping up the rumor mill again.

About a week after rumors flew saying that Google Inc. was in talks to buy Twitter, Swisher’s post led to reports that Google and Microsoft Corp. are sparring to grab a piece of Twitter’s potential search advertising revenue.

In other Twitter news, hit this link for information about the Twitter worm and how to combat the virus.

Find me on Twitter at http://twitter.com/davidkonline.

April 14, 2009

The government goes Twitter

Filed under: Media, Politics, Technology — Tags: , , , , , , , — David Kirkpatrick @ 4:46 pm

Twitter is the tech phenomena for 2009 so far. Now the federal government is getting into the act.

It’s a little amazing. The big question still is exactly where is Twitter heading? And will this exponential growth lead to even more fail whale sightings.

You can find me on Twitter at http://twitter.com/davidkonline.

From the link:

Twitter is taking flight in unlikely skies: the U.S. federal government.

From NASA to the General Services Administration, more federal agencies are embracing Twitter as another Web-based channel to communicate news and engage in conversations with U.S. citizens (10 Twitter tips from early federal adopters).

NASA announced Mondaythat astronaut Mike Massimino would use Twitter to provide a personal behind-the-scenes peek at his last few weeks of training before embarking on a space shuttle mission.  In the first 48 hours of Astro_Mike tweets, Massimino attracted more than 14,000 followers on Twitter.

Follow Network World editors and bloggers on Twitter 

Meanwhile, the Food and Drug Administration is notifying more than 3,200 consumers about recalls of peanut and pistachio products on its Twitter stream dubbed FDARecalls. FDA has been issuing four or five tweets a day announcing product recalls since December 2008.

Another leading advocate of Twitter is GSA, which manages government-wide IT contracts and provides training to federal Web managers on best practices for Web 2.0 technologies.

“We have done quite a bit with Twitter,” says B. Leilani Martinez, a bilingual content manager for the GSA’s Web site. “We have four official Twitter accounts for www.pueblo.gsa.gov, www.usa.gov, www.gobiernousa.gov, and www.govgab.gov. We blog one or two times a day….Twitter is just another channel that we are using to communicate.”

April 9, 2009

More privacy concerns with Twitter

Filed under: Business, Technology — Tags: , , , , — David Kirkpatrick @ 1:42 pm

Not sure if this will have any effect on users of Twitter — or really if any beyond a tiny minority even hear about Salesforce.com integrating tweets into its CRM tool (and will actually understand what  that means in terms of real-world application.)

Twitter does have a vested interest in fighting any perception of privacy issues. Privacy is going to be an increasing valuable currency in the social networking world as more general users become privacy savvy.

You can find me on Twitter at: http://twitter.com/davidkonline.

From the first link:

Salesforce.com Inc.’s announcement that it will integrate Twitter into its Service Cloud offering may be a great way to ascertain brand reputation, but experts warn of “Big Brother” fears among Twitter users.

The San Francisco-based company will release, this summer, its customer relationship management (CRM) tool for Twitter, which will allow companies to perform keyword searches in the social networking platform. The idea is that companies can assess sentiments regarding their products or services, pull that data into their CRM, and even perhaps identify the user who made the comments.

But there is the potential the community will raise privacy concerns, said Aphrodite Brinsmead, New York-based customer interaction technologies analyst with research firm Datamonitor. “If people using Twitter know that someone is pulling every single last word they say like a Big Brother scenario, people might be a bit more wary about what they’re posting,” said Brinsmead.

April 8, 2009

Twitter v. tyrants

Filed under: Media, Politics, Technology — Tags: , , , , , , — David Kirkpatrick @ 3:13 pm

Twitter is truly the killer app for immediate contact and response be it an earthquake, wildfires, terrorist attack or even rigged elections

From the second link:

Young Moldovans have outwitted their Communist leaders with Twitter.

The social network came in handy after mobile phone networks went down and cable news television stations went off air on Tuesday as 10,000 people protested what they say were rigged elections. Some stormed Parliament and the offices of President Vladimir Voronin in violent riots that left more than 90 injured and led to 200 arrests.

Television stations around the world on Tuesday aired images of the violent protest, with the parliament and Voronin’s offices on fire.

But in Moldova, where press freedoms are weak, state television chose to broadcast a soap opera and another station showed images of dance routines.

So the pro-European protesters turned to Twitter and the Internet to keep in touch.

”We sent messages on Twitter but didn’t expect 15,000 people to join in. At the most we expected 1,000,” said Oleg Brega, who heads the non-governmental pro-democracy group Hyde Park. He added that the attack on Parliament and the adjacent presidential office was not planned.

You can find me on Twitter at http://twitter.com/davidkonline.

Twitter privacy failure?

Filed under: Media, Technology — Tags: , , , — David Kirkpatrick @ 2:15 pm

Stories like this will do serious harm to the Twitter brand. Online privacy has been a long raging topic, but as more and more non-techies get into the web 2.0 world of social networking the issue will gain even more traction.

You can find me on Twitter at: http://twitter.com/davidkonline.

From the link:

Not long after Twitter launched, Stephanie Robesky of Atomico, the venture fund established by the former founders of Skype, registered @Skype while still at the company. But, she says in a blog post yesterday, she forgot about the move, only to be reminded of it after she realised a Twitter employee had handed out her name, email address and contact details to someone at Skype who then contacted her. In an open letter to Twitter yesterday, she blogged:

“This is a violation of my privacy and, quite honestly, probably a big violation of your privacy policies. It is unprofessional of your team to hand out users information regardless of circumstances and this is something that we never would have done at Skype – even if Obama himself couldn’t log in to an account that he says wasn’t even his! I hope that you and your team take privacy more seriously in the future.”

She told me on email: “I registered the Skype Twitter name because I worked at Skype at the time so thought it might have been of use to us at some point. I’m sure I told someone in marketing who ignored me and had no clue at the time what Twitter was. Left Skype last year and forgot that I even had registered the name until yesterday… Glad they don’t have my credit card details.”

(Hat tip: Twitter_Tips)

April 7, 2009

Twitter and Google

Filed under: Business, Media, Technology — Tags: , , , , — David Kirkpatrick @ 1:08 pm

Here’s a CIO.com Web 2.0 adviser post on whether Twitter makes a better fit with Google because of its searchable information or Facebook for the social networking aspect. Efforts to monetize Twitter ought to be interesting as well as tracking its potential acquisition.

You find me on Twitter at http://twitter.com/davidkonline.

From the CIO.com link:

We pump lots of information into Twitter, and Google has shown, time and again, that it’s the mechanism on the Web that lets us sort through that information.

But to me, Twitter is just as much about people as it is information, and that’s where a Google acquisition falls a little short. While Google’s social team has been making some innovative products (like Friend Connect), the company hasn’t been the place where people want to connect with the people important to them in their life; Facebook has been that place for a couple years now.

April 1, 2009

Searching Twitter

Filed under: Media, Technology — Tags: , , , , — David Kirkpatrick @ 1:35 pm

Tips from CIO.com on finding tweets you want to see.

From the link:

It’s easy to miss little gems of information on Twitter, the social networking service that allows users to exchange short messages. Because we all can’t spend hours in front of the service, we miss important messages (or tweets) posted by colleagues, friends and family while we’re away. As the list of people you follow on Twitter grows, the problem becomes more acute: hundreds of messages pass by and flow off the page before you’ve even had a chance to look at them.

You can find me on Twitter at http://twitter.com/davidkonline

March 30, 2009

Twitter looks to monetize

Filed under: Business, Technology — Tags: , , , — David Kirkpatrick @ 1:35 pm

It’s the talk of the town right now, so no better time and all that

From the link:

Twitter, the hugely popular messaging service, is regularly mocked for not yet finding a way to make money rather than spend it sending out its members “tweets” to computers and cellphones. Now, a Wall Street Journal report quotes Twitter co-founder Biz Stone, who says the company recently hired a product manager to oversee the development of premium services — that is, extra features that companies or other users would need to pay for.

Find me on Twitter at http://twitter.com/davidkonline.

March 21, 2009

Law enforcement and Twitter

Filed under: et.al., Media, Technology — Tags: , , , , — David Kirkpatrick @ 2:23 pm

Are now one.

March 19, 2009

Twitter growing at 1382%

Filed under: Media, Technology — Tags: , , , — David Kirkpatrick @ 5:30 pm

Wow.

You can find me on Twitter at http://twitter.com/davidkonline.

(Hat tip – ShawnRobinson)

The changing face of Twitter

Filed under: Media, Technology — Tags: , , , , — David Kirkpatrick @ 2:01 pm

Well, the actual title of the linked article is, “Why Nerds Are Losing Control of Twitter,” but in reality it just covers the mainstreaming of the microblogging social network.

And the article is completely correct. Twitter has taken off. This blog is syndicated to premium content providers through Newstex and now my Twitter tweets are syndicated as well.

You can find me on Twitter at http://twitter.com/davidkonline.

From the link:

Twitter is going mainstream. Who would have thought it?

Count me among those who believed it would be relegated to the self-satisfied social media elite, with no chance of catching the attention of people who didn’t work in technology for a living, or at least analyze and write about the people that do.

I couldn’t have been more wrong.

This a good thing, however. Although the curmudgeon hold-outs bent on the sake of dismissing Twitter for the sake of dismissal will disagree, Twitter changes the way we communicate, consume and manage information overload. It has popularized the notion of streaming technology, the idea that information becomes less structured as it “flows over you” rather than being packed into neat, tidy folders.

On one hand, the statement that Twitter’s technology has become broadly popular could be disputed since Twitter has just 5 million or so users, but Facebook’s decision to copy adopt Twitter’s streaming look into its latest redesign effectively brings the technology to 175 million more people.

March 18, 2009

Twitter mistake, take one

Filed under: Business, Media, Technology — Tags: , , — David Kirkpatrick @ 4:29 pm

The tweet that costs you a job. Oops.

You can find me on Twitter at http://twitter.com/davidkonline — hopefully not costing myself any freelance content work.

(Hat tip: smartsavvy)

March 16, 2009

Marketing with Twitter

Filed under: Business, Media, Technology — Tags: , , , — David Kirkpatrick @ 2:40 pm

Okay, the linked article is titled, “How and Why to Launch a Business Presence on Twitter,” but really what is a business presence anywhere other than marketing? Nothing wrong with it at all, and maybe a business would like some marketing effort (such as social network marketing) to be fairly opaque but lets call it what it is.

Do hit the link because the article offers some good advice and interesting ideas.

You can find me on Twitter at http://twitter.com/davidkonline.

From the link:

But while Twitter’s user base might seem small, the return on engagement from Twitter fans is substantial, says Jeremiah Owyang (@jowyang), a senior Forrester analyst who researches social technologies and who writes a blog on Web strategy.

“Most Twitter users are hyper-connected,” says Owyang. “They are influencers and really want to share opinions with others. Many of them keep blogs. They are very different than the mainstream Facebook users.”

While Twitter’s founders have hinted at charging companies in the future for their participation, any business can get started today for free. For most companies, the decision to utilize Twitter will depend on the type of products or services that they offer, as well as the department — or departments — that would benefit from joining the service.

March 13, 2009

Twitter is booming

Filed under: Media, Technology — Tags: , , — David Kirkpatrick @ 6:43 pm

Check out these numbers! Yowza.

Find me at Twitter here — http://twitter.com/davidkonline

(Hat tip — KurzweilAINews)

March 3, 2009

Using Twitter for job hunt

Filed under: Business, Technology — Tags: , , , , , , — David Kirkpatrick @ 2:21 pm

Here’s a CIO.com article on using Twitter when searching for work. I think every tool in the box should be utilized when on the employment hunt and Twitter is certainly of the moment.

You can follow me on Twitter at http://twitter.com/davidkonline.

From the first link:

Though LinkedIn tops the list of professionally-oriented social networks for job seeking, you can also use Twitter to get the word out about your skills and talents to relevant people in your industry.

But you must take some steps to be a good Twitter citizen before you tweet yourself into your next gig. We spoke with some career and social media experts on how to utilize Twitter for the purpose of job seeking, and the ways in which you can promote your own interests while helping others at the same time. (As you’ll find, you can’t do one without the other).

If you’re new to Twitter, we recommend reading our beginners’ guide to Twitter, as well as our Twitter etiquette guide, to learn more about what makes this community operate. Overall, it’s important to remember that Twitter is about exchanging ideas and letting people know more about you based on the content of your tweets.

February 25, 2009

Twitter raising $250M

Looks like Twitter it capitalizing on the exponential increase in publicity this year.

Find me on Twitter at http://twitter.com/davidkonline.

From the link in the intro sentence:

Twitter, which just recently turned down a half billion dollar acquisition offer from Facebook (albeit to be paid mostly with Facebook stock), is dipping back into the venture capital market, we’ve heard from a source with knowledge of the deal. They’ve signed a term sheet with at least one venture fund to raise a new round at a $250 million valuation. We are still gathering information on how much they’re raising and from whom.

It’s likely they’ll raise more than the $20 million in capital they’ve taken in over two previous rounds. Their last round, raised in June 2008, was a $15 million raise from new investors Spark Capital and Bezos Expeditions. Union Square Ventures and Digital Garage increased their previous investment.

Rumor is Twitter hit up more than a few venture firms to pitch the $250 million valuation, and got more than one “no.” But someone’s bit, perhaps encouraged by Twitter’s breakneck growth and the interest from Facebook. That means Twitter gets a new cash injection and time to figure out its business model at an even more leisurely pace.

Update: We’ve heard from two sources the venture firm that signed the term sheet is IVP.

(Hat tip — socialmediawiz)

Is Twitter the future of PR?

One word — no. But it will become a very interesting public relations/media relations toolas new ways of utilizing the social networking microblogging app gain currency. Twitter is already a PR/MR soapbox with very unique abilities and limitations.

I’m looking forward to seeing what comes over the next six months to year. Twitter has absolutely exploded in 2009 so I expect some exciting, and probably totally unexpected, things to burst onto the scene.

From the link:

High Tech Computer (HTC), the Taiwanese maker of Windows Mobilehandsets, last week employed the popular microblogging/social networking service Twitter to confirmthat its latest high-end business smartphone, the HTC Touch Pro2, will be coming to North America. The potential of Twitter as a marketing tool is becoming obvious to many traditional PR shops, and more and more are creating official Twitter accounts to help reach journalists and writers. And that’s just fine by me. Keep reading for my reasons why.

HTC is one of the few handset makers with a consistent presence on Twitter, which lets you post 140-character “status updates” and communicate with other users and “followers,” who elect to receive your updates. Palmis another smartphone maker that effectively employs Twitter to disseminate its marketing message and communicate with users. RIM has an official Twitter account, but it abruptly stopped posting last summer. Windows Mobileand Nokia have a presence on Twitter, as well, though I’ve yet to find an official account for either.

February 19, 2009

Six Twitter tips

Filed under: Business, Media, Technology — Tags: , , , , — David Kirkpatrick @ 12:59 pm

Twitter is suddenly everywhere. Here’s six more tips on maximizing your tweets.

You can find me on Twitter at @davidkonline.

From the link:

Twitter is vapid, Twitter is narcissistic—Twitter is actually terribly useful if you can ignore knee-jerk backlash. The casual, instant nature of the service lends itself to solving small problems quickly, distributing live-on-the-scene news reports, and keeping track of people. Here are six easy ways to transform Twitter from a time sink into an indispensable tool.

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