David Kirkpatrick

July 13, 2010

No, we don’t need another IT acronym

Filed under: Business, Media, Technology — Tags: , , , , , , — David Kirkpatrick @ 10:35 am

This bit of linguistic and businessspeak stupidity comes courtesy of Computerworld‘s editor-in-chief:

The consumerization of IT is becoming a landslide, big enough to have its own acronym — I nominate “CoIT.” But I’m not sure many enterprises are all that aware of it.

He’s clearly out of his depth as an editor because that job entails making certain every word, sentence and graph in the publication is easily understood by the target audience. It does not entail creating unnecessary, and quite inelegant to boot, acronyms to add to the overflowing alphabet soup bowl that’s already out there and too firmly entrenched to do anything about.

It’s a shame because the article linked in the opening sentence is actually pretty good and covers an important topic — the use of consumer electronics in the business world. The story is almost fatally marred by the author’s repeated use of his made-up acronym. I can only assume he hopes the acronym catches on for personal satisfaction, because really it’s just too hard to come up with a few two or three word iterations on the phrase “consumerization of IT.”

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