I suppose the idea is alright for bloggers looking for larger audiences, or just too lazy to come up decent ideas on their own. Now on the reader’s side of the coin, being able to request posts on topics you want to read about is a pretty good concept.
From the link:
IBM’s internal records show, for example, that only three percent of the company’s employees have posted to a blog at all. Of those who have, 80 percent have posted only five times or fewer. Many of the people interviewed for the study say they stopped blogging–or never got started–because they didn’t think anyone would read their posts.
In an effort to fix this problem, IBM researchers have been experimenting with a tool called Blog Muse, which suggests a topic for a blog post with a ready-made audience.
“We saw this disconnect between readers and writers,” says Werner Geyer, a researcher at IBM’s center for social software in Cambridge who was involved with the work. The writers surveyed often weren’t sure how to interest readers, and many of their posts got little to no response. Readers, on the other hand, couldn’t find blogs on the topics they wanted to read about.