David Kirkpatrick

August 7, 2009

Microsoft cooks Bing search results

Filed under: Business, Technology — Tags: , , , , — David Kirkpatrick @ 2:18 pm

Disappointing and potentially lethal to the popularity of Bing, Microsoft’s reworked and rebranded search engine. The ad campaign was working, the Yahoo deal complete and it looked like Microsoft was doing something right in the search space.

And now this.

From the link:

Case in point: a search on Bing for the phrase, “Why is Windows so expensive?” returned this as the top link….

“Why are Macs so expensive.”

That’s right. You’re not hallucinating. That was the top response on Bing to a question about the price of Windows.

But it’s not just the top link. The rest of the links on the first search page don’t get much better. There is one link about the price of vinyl windows (actual windows that you look out), one on why Windows hosting providers are so expensive, and one about fish. The five other links on page one are about the expensive price of Macs. The Windows client OS is not even mentioned.

If Microsoft is going to resort to blocking and self-protection with their search engine, they could at least be subtle. This is about as subtle as a machine gun.

Also from the link:

The first of the search results about the Microsoft Word question linked to a page about how expensive Manhattan is (Is Microsoft competing with Manhattan now?). The top responses to the “Is Microsoft Evil?” question were, get this, a link to a New York Times story about whether or not Google is considered evil, a link about proxy servers, and a link to a story about Microsoft being charitable. Wow.

To be fair Microsoft has responded search results are based on an algorithm, blah, blah …

The results found in the linked article are more than fishy, and Microsoft is under a pretty heavy burden in public perception to avoid looking like, well looking exactly as the Redmond behemoth does right now.

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