David Kirkpatrick

May 29, 2009

Microsoft announces Bing as new search engine

Filed under: Business, Technology — Tags: , , , , — David Kirkpatrick @ 4:18 pm

Bing is the latest incarnation of Microsoft’s search engine space efforts. I really don’t see how this latest rebranding will do anything in terms of market share for the Redmond behemoth, but I guess it won’t do any real harm either. Google is just dominant and the brand new engine with brand new tech in Wolfram Alpha will continue getting all the buzz.

Just on timing and the overall feel we’ve seen this before, I’m going to say this is another misfire from Microsoft.

From the link:

Microsoft’s latest vehicle for achieving the elusive goal of Web dominance is Bing. Previously known as Kumo while in development, Bing replaces Microsoft’s Live Searchbrand and carries forward the company’s strategy for taking on Google and Yahoo. Besides introducing a new look to Microsoft’s search interface, Bing adds a spruced-up navigation for search results, including a new left-hand navigation bar, a hover feature that lets users preview Web pages before visiting them, and a categorized search feature that groups search results by topic category.Microsoft’s CEO Steve Ballmer publically demonstrated Bing for the first time Tuesday at the D: All Things Digital technology conference. Bing goes live to the public beginning on June 3; it will be phased in over the course of several days.

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