David Kirkpatrick

April 15, 2009

Facebook takes Europe

Filed under: Business, Media, Technology — Tags: , , , , — David Kirkpatrick @ 1:56 pm

A release from the wee hours of this morning:

LONDON, April 15/PRNewswire/ —

    – Facebook Captures #1 Ranking in Spain for the First Time in February

    comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world,
today released an analysis of Facebook’s growth in Europe during the past
year. As the popular social networking site has increasingly focused its
attention on global expansion and increased penetration across countries and
regions, the site has catapulted to the #6 ranked Web property worldwide with
275 million visitors in February, a 175-percent increase versus year ago. One
of the global regions that best illustrates Facebook’s growth is Europe,
where the site has seen a 314-percent increase to nearly 100 million
visitors.

    (Logo: http://www.newscom.com/cgi-bin/prnh/20080115/COMSCORELOGO)

    Not only does Facebook have a growing audience, it is also a highly
engaged audience with the average user spending three hours per month on the
site. One year ago, Facebook usage accounted for 1.1 percent of all minutes
spent online in Europe, but by February 2009 that number had increased to 4.1
percent of all minutes. Facebook also accounts for a full 30.4-percent of
minutes spent in the social networking category, up from 12.3 percent a year
earlier.

   
    Facebook Share of Time Spent in Europe
    February 2009 vs. February 2008
    Total Europe, Age 15+ – Home and Work Locations
    Source: comScore World Metrix
   
                                         Share of Minutes
                                         Feb-08    Feb-09
   
    Share of Total Internet Minutes        1.1%      4.1%
    Share of Social Networking Minutes    12.3%     30.4%

    “Facebook has very quickly taken a leading position across most of the
European social networking market despite having a strong foothold in just a
few European countries one year ago,” said Mike Read, comScore Managing
Director of Europe. “Over the course of the past year, it has climbed the
rankings in virtually every market and taken over the top position in
several. Most recently, Facebook grabbed the top position in Spain after
nipping at the heels of a leading local player for the past several months.”

    Facebook Leads in Spain, Most of the Rest of Europe

    Facebook has taken a leading position in the social networking category
across the majority of countries in Europe in recent months. Of the 17
European countries individually reported by comScore, Facebook owned the top
position in the social networking category in 11 of them. The site’s audience
is largest in the U.K. with 22.7 million visitors (up 75 percent versus year
ago), followed by France with 13.7 million visitors (up 518 percent) and
Turkey with 12.4 million visitors (year ago data not available).

    Most recently, Facebook captured the top spot in the Spanish market in
February with 5.7 million visitors, representing a dramatic tenfold increase
versus year ago. It has also soared in Italy, growing more than 2,700 percent
to 10.8 million visitors.

   
    Facebook Growth in Europe
    February 2009 vs. February 2008
    Total Europe, Age 15+ – Home and Work Locations
    Source: comScore World Metrix
   
                                        Unique Visitors (000)
    Facebook.com                                             Rank in Social
                                              Percent     Networking Category
                        Feb-08      Feb-09    Change           in Feb-09
   
    Europe              24,118      99,776      314%                1
    United Kingdom      12,957      22,656       75%                1
    France               2,217      13,698      518%                1
    Turkey*                N/A      12,377       N/A                1
    Italy                  382      10,764     2721%                1
    Spain                  515       5,662      999%                1
    Germany                680       3,433      405%                4
    Belgium                327       2,308      607%                1
    Sweden               1,211       2,298       90%                1
    Denmark                533       2,022      279%                1
    Switzerland            282       1,690      499%                1
    Norway                 819       1,479       81%                1
    Finland                555       1,341      142%                1
    Netherlands            236       1,031      337%                2
    Austria                112         663      491%                2
    Ireland                203         512      153%                2
    Russia                 117         478      309%                7
    Portugal                72         193      169%                3

    *Turkey is a newly reported individual country in comScore World Metrix;
year ago data not available

    The only countries in which Facebook does not hold the #1 or #2 position
in the social networking category are Germany, where it ranks fourth, Russia
(#7) and Portugal (#3).

    About comScore

    comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital
world and preferred source of digital marketing intelligence. For more
information, please visit www.comscore.com/companyinfo.

Source: comScore, Inc.

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