David Kirkpatrick

March 16, 2009

Marketing with Twitter

Filed under: Business, Media, Technology — Tags: , , , — David Kirkpatrick @ 2:40 pm

Okay, the linked article is titled, “How and Why to Launch a Business Presence on Twitter,” but really what is a business presence anywhere other than marketing? Nothing wrong with it at all, and maybe a business would like some marketing effort (such as social network marketing) to be fairly opaque but lets call it what it is.

Do hit the link because the article offers some good advice and interesting ideas.

You can find me on Twitter at http://twitter.com/davidkonline.

From the link:

But while Twitter’s user base might seem small, the return on engagement from Twitter fans is substantial, says Jeremiah Owyang (@jowyang), a senior Forrester analyst who researches social technologies and who writes a blog on Web strategy.

“Most Twitter users are hyper-connected,” says Owyang. “They are influencers and really want to share opinions with others. Many of them keep blogs. They are very different than the mainstream Facebook users.”

While Twitter’s founders have hinted at charging companies in the future for their participation, any business can get started today for free. For most companies, the decision to utilize Twitter will depend on the type of products or services that they offer, as well as the department — or departments — that would benefit from joining the service.

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