David Kirkpatrick

March 13, 2009

Tips for startups

Filed under: Business — Tags: , , , , , — David Kirkpatrick @ 3:39 pm

This is a tough economic climate to put a shingle out for a new business. Here’s a short, but sweet, article on three tips for startups.

From the link:

Though, among other challenges, startups are in the unique position of needing to get their brand name recognized by the public, while a larger organization has to maintain its brand image. To keep employees and customers engaged, even through challenges, is to get involved online.

Setting up a profile on a site such as Twitter or LinkedIn has value, for even the most established brand. A company blog, or at least a press release feed helps both current and potential customers keep up to date with company news, and perhaps even add insight into how the company can better serve them. In addition, companies are quickly able to interact with clients. People want to work with people, not a faceless corporate organization. While networking in person is great, using smart online networking techniques is now just as important and is more cost efficient.

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