David Kirkpatrick

February 25, 2009

Is Twitter the future of PR?

One word — no. But it will become a very interesting public relations/media relations toolas new ways of utilizing the social networking microblogging app gain currency. Twitter is already a PR/MR soapbox with very unique abilities and limitations.

I’m looking forward to seeing what comes over the next six months to year. Twitter has absolutely exploded in 2009 so I expect some exciting, and probably totally unexpected, things to burst onto the scene.

From the link:

High Tech Computer (HTC), the Taiwanese maker of Windows Mobilehandsets, last week employed the popular microblogging/social networking service Twitter to confirmthat its latest high-end business smartphone, the HTC Touch Pro2, will be coming to North America. The potential of Twitter as a marketing tool is becoming obvious to many traditional PR shops, and more and more are creating official Twitter accounts to help reach journalists and writers. And that’s just fine by me. Keep reading for my reasons why.

HTC is one of the few handset makers with a consistent presence on Twitter, which lets you post 140-character “status updates” and communicate with other users and “followers,” who elect to receive your updates. Palmis another smartphone maker that effectively employs Twitter to disseminate its marketing message and communicate with users. RIM has an official Twitter account, but it abruptly stopped posting last summer. Windows Mobileand Nokia have a presence on Twitter, as well, though I’ve yet to find an official account for either.

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