David Kirkpatrick

February 20, 2009

Blogging and small business

Filed under: Business, Media, Technology — Tags: , , , , , — David Kirkpatrick @ 2:24 pm

Blogging, Twitter and other Web 2.0 tools can be a real boon for small business, but it’s important to have a solid plan and stay with the plan. Unless a small business owner has a lot of time to devote to social media, or has staff in place that can fill the role hiring a professional writer to ghost blog is not a bad idea.

The business owner can stay on top of the subject matter covered and frequency of blogging while the ghost blogger can focus on solid, SEO content posts and stay of abreast of the rapidly changing Web 2.0 world.

From the MainStreet.com link:

Blogs have blown up. So how does blogging fit into your marketing strategy?

First, the eye-popping statistics. There is a total Internet audience of 188.9 million worldwide for blogs, according to comScore, and eMarketer says half of all readers are in the U.S. By the end of 2009, there will be 28 million bloggers in America and 116 million readers, eMarketer projects.

Some demographics: Readers of blogs have household income of $75,000, meaning upper-middle class, according to Technorati. Half of all bloggers are on their second blog, and 59% have been posting for at least two years. In addition, two-thirds are male; half are 18 to 34 years old; 74% have college degrees; and 44% are parents.

One interesting stat that caught my eye: Fewer than 1% of readers have incomes in excess of $150,000, which tells me the following: Decision leaders aren’t typically reading blogs, and the very wealthy are not reading blogs

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