David Kirkpatrick

February 6, 2009

Twitter for business

Filed under: Business, Technology — Tags: , , , , — David Kirkpatrick @ 1:29 pm

Honestly, I’m not certain I see a whole lot of utility for Twitter in the business world, but my mind is open.

That’s one of the best aspects of new (well not totally new, but still feeling its oats in the case of Twitter) online applications. It’s almost impossible to guess exactly when and where they find that niche usage. Many never do find the sweet spot, but those that do often surprise.

I’ve done some tweeting — mostly during the presidential debates. C-Span contacted me and asked if I wanted to contribute to their new media coverage. Twitter was a major part of that effort so I did contribute a few tweets to the cause. I’m about to ramp up my tweeting because I’m adding tweets to my blog syndication.

You can track me here:

http://twitter.com/davidkonline (@davidkonline in Twitter parlance)

I’m not going to go crazy, but once the syndication is in place expect tweets on either big stuff with a link or little stuff that I decided against blogging about, but thought cool/interesting/important enough to throw out there as a tweet.

From the CIO.com link in the first graf:

 Twitter remains a very nascent social network, so if you don’t know how it works or what it does (or you haven’t even heard of it), don’t feel bad. In fact, you’re still in the majority. But we’re here to help you reap the benefits of Twitter with this quick get-started guide.

Jeremiah Owyang (@jowyang), a senior Forrester analyst who researches social media and who pens a blog on Web Strategy, says that while Twitter doesn’t release exact numbers, he estimates that three to six million people use Twitter, compared to 150 million for Facebook.

Here is an (appropriately) short explanation of Twitter: Twitter is a free service that allows users to publish short messages of 140 characters or less. These messages are read by “followers” — people who make a conscious decision to subscribe to your messages and have them delivered to their own Twitter home pages.

Each message you post is known as a “Tweet.” In the social media and social networking industry, Twitter facilitates a process known as microblogging or microsharing. Every user is identified by putting an “@” sign in front of their name (for instance: @cglynch).

Joining Twitter has value for many people, but it can also be a waste of time if you don’t understand how the medium works and how best to utilize it. We take a look at suggestions from social networking gurus to help you determine if adding Twitter to your daily tech diet is in your best interest.

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