David Kirkpatrick

November 26, 2008

Czechs rejoice you now have the Whopper

Filed under: Business, et.al. — Tags: , , , — David Kirkpatrick @ 1:07 am

The press release from moments ago:

First Burger King(R) Restaurant Opens in the Czech Republic

PRAGUE, November 26/PRNewswire-FirstCall/ —     Burger King Europe GmbH, a subsidiary of Burger King
Corporation announced today the opening of the first BURGER KING(R)
restaurant in the Czech Republic. This new market entry is an important step
to accomplish the European expansion strategy. BURGER KING(R) now operates
restaurants in Hungary, Poland, Bulgaria, Romania and Czech Republic.

    Commenting on the market entry, Peter Robinson, president of
Burger King Europe GmbH, said: “We are very pleased to announce our further
expansion in Central Europe. It is part of our overall growth plan to
increase our presence in both, the existing European BURGER KING(R) markets
and in strategic new ones. The expertise of our franchise partners in Central
and Eastern Europe is crucial for the successful development of the BURGER
KING(R) brand. We look forward to continued collaboration with these
franchisees and to the entry into further new markets in the region.”

    The first BURGER KING(R) restaurant in the Eastern part of
Europe opened in 1991 in Hungary. Our entry into Poland in 2007 was also an
important step towards the expansion in the region. In accordance with the
brand’s development plans we have opened 826 BURGER KING(R) restaurants in
Central and Eastern Europe. Most of these restaurants are located in central
business districts or large shopping centres, which strengthens the presence
of the BURGER KING(R) brand in this region.

    Referring to these new business opportunities Peter Robinson
stated: “We are excited about introducing the great flame-grilled taste of
BURGER KING(R) products such as the WHOPPER(R) to even more customers in
Central Europe. Our customers appreciate the affordable prices for high
quality food and exceptional service at BURGER KING(R).”

    About Burger King Corporation

    The BURGER KING(R) system operates more than 11,600
restaurants in all 50 states and in 73 countries and U.S. territories
worldwide. Approximately 90 percent of BURGER KING(R) restaurants are owned
and operated by independent franchisees, many of them family-owned operations
that have been in business for decades. In 2008, Fortune magazine ranked
Burger King Corp. among America’s 1,000 largest corporations. To learn more
about Burger King Corp., please visit the company’s Web site at

Source: Burger King Europe GmbH

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