David Kirkpatrick

October 20, 2009

Twitter, Google, Microsoft, data mining and dollars

Filed under: Business, Technology — Tags: , , , , , , , — David Kirkpatrick @ 12:30 pm

Whew, that’s some title up there and it’s the highly distilled — Twitteresque, even — news that it looks like Twitter is about to monetize in a very painless way. Most likely both Google and Microsoft’s Bing search engines will cut data mining deals with Twitter to leverage the power of Twitter’s real-time searchable information stream.

From the link (in bold is from me) :

The intense rivals (Google and MS) are in separate talks with the new online darling Twitter to set up their own data-mining deals , says a report from The Wall Street Journal ‘s AllThingsD Web site. The “advanced talks” are said to be over licensing deals that would allow them to integrate real-time Twitter feeds with their search engines, Google’s search and Microsoft’s Bing.

None of the three companies would respond to requests for information about the reported negotiations.

AllThingsD reported today that the individual deals could mean upfront payments worth several million dollars, or involve revenue-sharing plans.

“Ah, this could be a way for Twitter to make some money , and maybe more than just a little money,” said Dan Olds, an analyst with The Gabriel Consulting Co.

“It finally means a business model for Twitter, or at least the beginnings of one. And, of course, it means real revenue, which is very important. Not just in licensing revenue from Google or Microsoft, but also in potentially getting a piece of the action on an ongoing basis. So there could be considerable upside here for Twitter,” Olds said.

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