David Kirkpatrick

November 17, 2010

The erosion of personal privacy continues

Filed under: Business, Politics, Technology — Tags: , , , , , — David Kirkpatrick @ 10:41 am

And a to a very large extent, the violated are willfully doing it to themselves. I really wonder, do most people have no idea what data mining is and what it can do given a substantial amount of personal information? Maybe the boy-wonder CEOs of Google and Facebook are right, and most people just don’t care.

From the link:

In this cell-phone-centric age, your friends might learn that you’ve gone to see a movie when you arrive at the theater and check in on Facebook or Foursquare. But that’s probably too late to function as anything more than a boast. An iPhone app called Blaze Mobile Wallet tells them the instant you book a ticket in advance, giving them time to respond and meet you there.

When users pay for a reservation using the app, which debits funds from a prepaid account, a Facebook post lets friends know all the details: film, theater, and show time. “It makes it more likely that friends will join them at the movie,” says Michelle Fisher, CEO of Blaze Mobile, one of a slew of companies exploring how cell phones that act as wallets can encourage new connections between friends—and between businesses and their customers.

 

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