And a to a very large extent, the violated are willfully doing it to themselves. I really wonder, do most people have no idea what data mining is and what it can do given a substantial amount of personal information? Maybe the boy-wonder CEOs of Google and Facebook are right, and most people just don’t care.
From the link:
In this cell-phone-centric age, your friends might learn that you’ve gone to see a movie when you arrive at the theater and check in on Facebook or Foursquare. But that’s probably too late to function as anything more than a boast. An iPhone app called Blaze Mobile Wallet tells them the instant you book a ticket in advance, giving them time to respond and meet you there.
When users pay for a reservation using the app, which debits funds from a prepaid account, a Facebook post lets friends know all the details: film, theater, and show time. “It makes it more likely that friends will join them at the movie,” says Michelle Fisher, CEO of Blaze Mobile, one of a slew of companies exploring how cell phones that act as wallets can encourage new connections between friends—and between businesses and their customers.