Hope this doesn’t ruin your holiday cheer, but from the link:

Bearman: There actually wasn’t a jukebox. They had a stereo system with an iPod attachment. They played random music. No one gave me a playlist, but they had to take Men At Work off because Aussie security contractors would go apeshit when Men At Work came on. Which I understand! When i’m in a war zone and drinking, I kind of want to let off a little steam, too.

But actually, sometimes they had live bands. Contractors who were over there a long time would bring instruments and musical equipment. There would be jammy, crappy cover bands. The Aegis guys would play the Kinks. The Blackwater dudes would play Nickelback. There was a strong cultural difference in what mercenaries were into, musically speaking.

First up is a post of mine from MarketingSherpa this Friday. I interviewed a reputation management expert for a how-to consumer marketing article who worked the American Airlines account for a major PR firm that day. He provided an interesting insight into some of the behind the scenes aspects of 9/11.

From the link:

I spent 48 hours doing nothing but monitoring and taking in reports from different people. I didn’t go to bed. I didn’t go home. It was kind of funny because the next day after the first 48 hours was over, I actually had scheduled a meeting with the Interactive Marketing team at AA.com.

I went to that meeting and I hadn’t gone to sleep. They insisted on having the meeting, not because they really wanted to have the meeting, but they knew that I was also in the Corporate Communications side, and that I knew what was going on.

The second is a post on the personal blog from a Sherpa colleague of mine, Brad Bortone, was a NYC resident on that morning. His post covers the first Mets home game after the attacks.

From the link:

For all the good that a night of baseball seemed to be doing, it was clear that the outside world wasn’t going away, no matter how much we wanted it to do just that. Then Mike Piazza stepped up once last time.

In the eighth inning, with the Mets down 2-1, and fan enthusiasm rapidly waning, Piazza hit a defining shot of his career. A fastball by Steve Karsay, left right in Piazza’s wheelhouse, promptly found its way over the center field fence, giving the Mets a 3-2 lead which would hold up till the end.

Piazza tried his damnedest to maintain composure as he rounded the bases, but the fans weren’t as controlled. Despite the thinning attendance, the cheers were as loud as any I’ve experienced in my 31 years. It was as if 41,000 people, after two weeks of holding their breath, finally allowed themselves to exhale.

What is a j-school grad to do?

One answer is “brand journalism.” Here’s a quick-hit description from a blog post of mine at MarketingSherpa titled, “Content Marketing: Should you lure a journalist over to the ‘dark side?’”:

Defining “brand journalism”

The idea is for companies to hire actual J-school trained journalists and give them free-reign to cover stories that involve topics of interest to the company’s customers and the general space of the business, but not exert any control over the story creation process, and certainly to not require — or even ask — the brand journalist to cover the company’s “story.” The brand journalist is to act as, well, a journalist.

Of course many veterans of copy desks, editorial rooms, city beats and magazine mastheads think of marketing as the “dark side,” and see going to work for a company as joining forces with Darth Vader, the Emperor, and the rest of the gang at the Death Star.

On the other hand, many journalists are in search of work in this tough media economy so there’s a lot of talented people out there to wheezily reach out to with an offer of doing real journalism, just doing it in a different setting.

As you might guess, for brand journalism to work it takes a leap of faith of sorts from two different parties. One, the brand journalist coming from a traditional media background is likely going to be very skeptical of going corporate.

And just as importantly, it requires some deft internal politicking from the marketing department to convince the C-suite one of the best content marketing moves is to hire a journalist and essentially give them total editorial control over what they produce.

Why journalists?

Here is noted marketing author and speaker, David Meerman Scott, on why journalist are best suited for this new marketing role:

I’m convinced that those with the traditional skills of marketing, public relations, advertising, and copywriting are not the right people to create brand journalism content. Instead you need the skills of a journalist.

The idea of hiring journalists is a new one at companies, but I think it is essential for success.

Content marketing is increasingly important across the entire function. It’s not enough to pump out the occasional white paper and carefully hone the corporate message. People are more and more looking to companies for general information about the industry, and for links to outside sources of to that information.

Content marketing, particularly utilizing an independent brand journalist, can provide that credibility for companies, and offer meaningful work for an un- or under-employed journalist.

Curious how the term came about? Here’s Susan Solomon in ClickZ:

Have you heard the buzz about “brand journalism”? The term was coined by McDonald’s chief Global marketing officer, Larry Light. Light recently announced Mickey D’s would no longer pursue a singular brand message. Instead, the global giant will tailor its brand communications to niche markets and adapt them to media in which they appear.

“Identifying one brand position, communicating it in a repetitive manner is old-fashioned, out of date, out of touch,” Light says. “Simplistic marketing is marketing suicide.”

Why brand journalism? Because journalism involves telling many facets of a story to diverse groups of people. Face it, gigantic international conglomerates such as McDonald’s have diverse audiences to reach. That’s why the current campaign, “i’m lovin’ it” lends itself well to diversified marketing. McDonald’s can demonstrate how many different target audiences “love” the product in a variety of ways.

It is very short and very sweet. And eye opening in a very good way.

I picked it up months ago and finally read it the other night. Great, great stuff. And full of simple, actionable advice.

From the link:

A scanning electron microscopy (SEM) image of graphene oxide papers and an analytical model showing the layered structures of graphene sheets, the intralayer and interlayer crosslinks, and an atomic representation of the bridging structure (credit: Yilun Liu et al.)

Scientists at Tsinghua University in Beijing have calculated from first principles what a sheet of graphene might be like.

It’s currently only possible to make graphene in tiny scraps. So they suggest ways to stack these sheets and bond them together to make something larger.

Their model predicts the links between graphene layers will increase the distance between them, thereby reducing the density to about half that of graphite. So graphene paper is not only going to be strong but also very light.

Hot from the inbox:

NASA Administrator Charles Bolden’s Statement About the 50th Anniversary of U.S. Human Spaceflight

WASHINGTON, May 5, 2011 /PRNewswire-USNewswire/ — NASA Administrator Charles Bolden issued the following statement Thursday, May 5, about the 50th anniversary of United States human spaceflight:

(Logo: http://photos.prnewswire.com/prnh/20081007/38461LOGO)

“50 years ago today, Alan Shepard rocketed into space on America’s first manned space mission. That flight set our nation on a path of exploration and discovery that continues to this day.

“May 5, 1961, was a good day. When Alan Shepard launched toward the stars that day, no American had ever done so, and the world waited on pins and needles praying for a good outcome. The flight was a great success, and on the strength of Shepard’s accomplishment, NASA built the leadership role in human spaceflight that we have held ever since.

“I was a teenager at the time and just sorting out the field of study I wanted to pursue. Though I never dared dream it growing up in segregated South Carolina, I was proud to follow in Alan’s footsteps several years later and become a test pilot myself. The experiences I’ve had would not have been possible without Alan’s pioneering efforts. The inspiration that has created generations of leaders to enlarge our understanding of our universe and to strive toward the highest in human potential was sparked by those early achievements of our space program. They began with Freedom 7 and a daring test pilot who flew the ultimate experimental vehicle that May day 50 years ago.

“Today we celebrate a first — and we celebrate the future. Project Mercury gave our country something new, including an astronaut corps and the space vehicles that began our human exploration efforts.

“I encourage everyone to not only remember that remarkable achievement, but to be reminded that we are still driven to reach for new heights in human exploration.

“At NASA, each first is grown and expanded until we make the next breakthrough. 50 years ago, we sent the first American into space. Today we have a space station flying 250 miles overhead right now on which men and women have lived continuously for more than 10 years.

“With the same spirit of innovation and grit of those early days of space flight, we now move out on an exciting path forward where we will develop the capabilities to take humans to even more destinations in the solar system. With our support and assistance, commercial companies will expand access to that rarefied area Alan Shepard first trod for America, allowing NASA to focus on those bigger, more challenging destinations and to enable our science missions to peer farther and farther beyond our solar system.

“We are just getting started. Our future, as an agency and as a country, holds many more firsts. We know the next 50 years will be just as exciting as the last – filled with discovery, innovation and inspiration.”

SOURCE  NASA

Photo:http://photos.prnewswire.com/prnh/20081007/38461LOGO
http://photoarchive.ap.org/
NASA

Web Site: http://www.nasa.gov

Congrats to our leadership and armed forces. I hate to celebrate the death of anyone, but this one was long overdue.

(Update 5/5/11: in retrospect a better header would have been “OBL — DOA”)

_{(photo credit: SpaceAgeSage)}

It’s all about Adam doing a classic one-liner while holding a drink at a bar.

For example, West is wearing a Hawaiian shirt and holding a colored drink decorated with a tiny parasol and he says, “Are you from Tennessee? <beat> Because you’re the only ‘ten’ I see.”

I think it’s time to update those old tropes to the modern age of sexting, Twitter and the overall meme of the less characters you use, the better.

With that in mind:

The establishing shot is me in a bar, artfully grasping a suitable drink — maybe a bottle of beer, maybe a single malt with a splash.

And the line?

<beat> “I bet you taste good.”

From link:

An earthquake of 8.9. magnitude struck off the coast of Japan on Friday, the strongest ever recorded in the country. The quake churned up a devastating tsunami that swept over cities and farmland in the northern part of the country and threatened coastal areas throughout the Pacific and as far away the west coast of the United States and South America. Fragmentary early reports of the toll indicate that hundreds of people have been killed. Japanese police officials told the Associated Press that 200 to 300 bodies were found in Sendai, a port city in the northeastern part of the country and the closest main city to the epicenter.

It’s doing something.

From the link:

Radiation from a mobile phone call can make brain regions near the device burn more energy, according to a new study.

Cellphones emit ultra-high-frequency radio waves during calls and data transfers, and some researchers have suspected this radiation — albeit inconclusively — of being linked to long-term health risks like brain cancer. The new brain-scan-based work, to be published Feb. 23 in the Journal of the American Medical Association, shows radiation emitted from a cellphone’s antenna during a call makes nearby brain tissue use 7 percent more energy.

Image: “A bottom-of-the-brain view showing average use of radioactive glucose in the brains of 47 subjects exposed to a 50-minute phone call on the right side of their head,” – Nora Volkow, JAMA

(Hat tip: the Daily Dish)

NASA Releasing First Views of the Entire Sun on Super SUN-Day

WASHINGTON, Feb. 4, 2011 /PRNewswire-USNewswire/ — NASA will score big on super SUN-day at 11 a.m. EST, Sunday, Feb. 6, with the release online of the first complete view of the sun’s entire surface and atmosphere.

(Logo: http://photos.prnewswire.com/prnh/20081007/38461LOGO)

Seeing the whole sun front and back simultaneously will enable significant advances in space weather forecasting for Earth, and improve planning for future robotic or crewed spacecraft missions throughout the solar system.

These views are the result of observations by NASA’s two Solar TErrestrial Relations Observatory (STEREO) spacecraft. The duo are on diametrically opposite sides of the sun, 180 degrees apart. One is ahead of Earth in its orbit, the other trailing behind.

Launched in October 2006, STEREO traces the flow of energy and matter from the sun to Earth. It also provides unique and revolutionary views of the sun-Earth system. The mission observed the sun in 3-D for the first time in 2007. In 2009, the twin spacecraft revealed the 3-D structure of coronal mass ejections which are violent eruptions of matter from the sun that can disrupt communications, navigation, satellites and power grids on Earth.

STEREO is the third mission in NASA’s Solar Terrestrial Probes program within the agency’s Science Mission Directorate in Washington. NASA’s Goddard Space Flight Center in Greenbelt, Md., manages the mission, instruments and science center.

The Johns Hopkins University Applied Physics Laboratory in Laurel, Md., designed and built the spacecraft and is responsible for mission operations.

The STEREO imaging and particle detecting instruments were designed and built by scientific institutions in the U.S., UK, France, Germany, Belgium, Netherlands and Switzerland.

To view the image with supporting visuals and information, visit:

http://www.nasa.gov/stereo

For information about NASA and other agency programs, visit:

http://www.nasa.gov

SOURCE  NASA

Photo:http://photos.prnewswire.com/prnh/20081007/38461LOGO
http://photoarchive.ap.org/
NASA

Web Site: http://www.nasa.gov

Been crazy busy with projects to the point I didn’t even blog about the NFL playoffs so far. No guarantees, but I expect to get back into this saddle a bit more regularly. I’ve missed a ton of cool nanotech and invisibility cloaking stuff, not to mention business news and two major events in North Africa.

I’m back (at least partways.)